Specialized Master in Business Analytics

SMB-A Classroom

The Specialized Master in Business Analytics (SMB-A) curriculum combines an understanding of business with an understanding of analytics methods and techniques. This produces data-savvy business leaders and consultants with expertise in how to use analytics and lead analytics initiatives in business. By bridging the gap between business knowledge and computing/technical knowledge, our academic curriculum prepares students to credibly lead initiatives in business organizations from initial conception to full-scale implementation and deployment.

View the Fisher SMB-A Program Structure

Computing: The SMB-A virtual lab

Experiential (hands-on) learning is a cornerstone at Fisher. SMB-A students learn the real-world skills that employers want. Each student is provided with a persistent virtual machine (VM) - basically a private windows PC in "the cloud".

R Tableau
Rstudio Chrome and Firefox
Python (Anaconda) Vim text editor
Jupyter notebooks Notepad++
MS Office (Excel, Access, PPT, Word) NppToR
SQL server and data tools PuTTY
Git for Windows FileZilla

How much is previous statistical/software experience needed?

The SMB-A program welcomes all experience levels and statistical computing knowledge; however, we don't assume any specific background knowledge upon entry into the program. We see a wide range of capabilities when people first enroll. Some have lots of experience in Tableau, SQL, R or other software, while some have never done any of that before. As a primarily R-focused program, with some Python and other software in our courses, our business faculty will instruct you from the base levels to be conversant and capable with them in your day-to-day. It will undoubtedly help if you have experience with software or quantitative methods, but you can pick those methods up as you navigate the program.

As a result of the SMB-A program, I seamlessly transitioned from a business support role to a role in analytics at my company mid-program. Not only did the degree prepare me with the necessary skills to support this transition, but the flexibility of the program structure also allowed me to continue working throughout. As a result, I was able to bring skills and knowledge learned through the program back to the workplace before I had even graduated.

Megan Appelt (SMB-A '19)Quant Analytics Associate Sr.
JPMorgan Chase & Co. | Columbus, Ohio


Fisher SMB-A Faculty

The quality of any program rests on the quality of the faculty. Fisher’s world-class faculty share an extraordinary commitment to preparing the next generation of business leaders. They bring with them a wealth of expertise and form a cornerstone of our college, providing unique experiential learning opportunities and maintaining our top-notch reputation for thought-leadership and research. The experience and educational philosophies of our faculty members will contribute significantly to the texture of your Fisher experience, learning and growth. A partial list of faculty teaching in the program includes:

  • Greg Allenby (marketing and logistics) – Prescriptive Analytics; Bayesian Analysis; Capstone
  • Roger Bailey (marketing and logistics) – Managerial Economics for Analytics
  • John Draper (management sciences) – Statistics and Data Analysis
  • Kaifeng Jiang (management and human resources) – Human Resource Analytics
  • Alice Li (marketing and logistics) – Micro-Marketing Analytics
  • Waleed Muhanna (accounting and MIS) – Data Management; Predictive Analytics; Capstone
  • Hyunwoo Park (management sciences) – Descriptive Analytics and Visualization
  • Ben Tepper (management and human resources) – Leadership and Organizational Development
  • Daniel Zantedeschi (marketing and logistics) – Macro-Marketing Analytics


Contact Us

Whether you are in the beginning stages of your program search or you have already decided that one of Fisher's graduate programs is the right fit for you, we encourage you to connect with us.  

Request More Information

Contact Fisher's Graduate Programs Office directly to schedule on-campus activities such as in-person meetings, class visits and campus tours. We will do our best to accommodate your request in-person or virtually within university guidelines - Safe and Healthy Buckeyes.