Specialized Master in Business Analytics

SMB-A Classroom

The Specialized Master in Business Analytics (SMB-A) curriculum combines an understanding of business with an understanding of analytics methods and techniques. This produces data-savvy business leaders and consultants with expertise in how to use analytics and lead analytics initiatives in business. By bridging the gap between business knowledge and computing/technical knowledge, our academic curriculum prepares students to credibly lead initiatives in business organizations from initial conception to full-scale implementation and deployment.

View the Fisher SMB-A Program Structure

Fisher SMB-A Faculty

The quality of any program rests on the quality of the faculty. Fisher’s world-class faculty share an extraordinary commitment to preparing the next generation of business leaders. They bring with them a wealth of expertise and form a cornerstone of our college, providing unique experiential learning opportunities and maintaining our top-notch reputation for thought-leadership and research. The experience and educational philosophies of our faculty members will contribute significantly to the texture of your Fisher experience, learning and growth. A partial list of faculty teaching in the program includes:

  • Greg Allenby (marketing and logistics) – Prescriptive Analytics; Bayesian Analysis; Capstone
  • Roger Bailey (marketing and logistics) – Managerial Economics for Analytics
  • John Draper (management sciences) – Statistics and Data Analysis
  • Kaifeng Jiang (management and human resources) – Human Resource Analytics
  • Alice Li (marketing and logistics) – Micro-Marketing Analytics
  • Waleed Muhanna (accounting and MIS) – Data Management; Predictive Analytics; Capstone
  • Hyunwoo Park (management sciences) – Descriptive Analytics and Visualization
  • Ben Tepper (management and human resources) – Leadership and Organizational Development
  • Daniel Zantedeschi (marketing and logistics) – Macro-Marketing Analytics


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