Roger Bailey
Background
Roger began his career as a lecturer of mathematics and statistics after completing a master’s degree at Northern Arizona University. In 2007 he began a Ph.D. in Economics from Vanderbilt University. After graduation, Roger joined the Marketing Department at Fisher in 2013 as a quantitative marketing scholar. In addition to his faculty position in Marketing, Roger serves in a courtesy appointment in the Department of Engineering Education.
Roger’s teaching interests are in marketing research, pricing, business analytics, market analysis and forecasting, and applied economics. He teaches a wide variety of undergraduate, graduate, and executive education coursework, and has won several teaching awards during his time at Fisher. Roger’s research interests are in combining theory from classical and behavioral economics with modern modeling techniques to construct prescriptive models in pricing and product design. His speaking and consulting work focuses on practical application for executive decision-making including market research, optimal pricing, behavioral response, economic forecasting, current trends in marketing methods, and AI in marketing.
Areas of Expertise
Business Education
- Executive Education
Marketing
- Survey Research and Rating Scales
- Customer Value
- Pricing
- Quantitative Marketing
- Statistics
Education
- Ph.D., 2013, Vanderbilt University, Economics
- M.S., 2006, Northern Arizona University, Mathematics
- B.S., 2004, Northern Arizona University, Mathematics
Courses
- MBA 6243 - Organizations, Markets and Management
- Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.
- BUSML 6243 - Managerial Economics
- Provides a framework for analyzing managerial decisions and problems using selected topics from fundamental microeconomic theory. This framework will be used in conjunction with strategy, case studies, ethical considerations, and combined professional experience to improve managerial decision-making. Prereq: Enrollment in the SMB-A program, or permission of instructor.
- BUSML 7204.02 - Customer Management, Pricing, and Analytics II
- Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined. Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7204.01.
- BUSML 7201 - Marketing Research and Analytics
- Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information. Prereq: MBA 6252 or 6253. Not open to students with credit for 847.
- BUSML 4202 - Marketing Research
- Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.
- BUSML 7207 - Pricing Strategy
- Focus on microeconomic theory, statistics and psych to shed light on pricing. Explore foundation of sound pricing decisions: costs, customer and competition, and then move on to current pricing strategies, tactics and their application. Prereq: MBA 6250 or 6252 (840). Not open to students with credit for 851.