Roger Bailey’s educational background is in mathematics, statistics, and economics. After completing an M.S. in mathematics from Northern Arizona University, he received a Ph.D. in Economics from Vanderbilt University, and joined the Marketing Department at Fisher in 2013. In addition to his faculty position in marketing, Roger serves as Director of the Fisher Honors Contract Program, the advisor of Innovation Fisher, and the co-advisor of the Fisher undergraduate chapter of the American Marketing Association.


Roger’s teaching interests are in marketing research and analytics, market analysis and forecasting, and applied microeconomics. His research interests are in applying theory from economics and consumer behavior in the construction of discrete choice models, models of direct utility, and other models of consumer actions/behavior.



Areas of Expertise


  • Quantitative Marketing


  • Ph.D., 2013, Vanderbilt University, Economics
  • M.S., 2006, Northern Arizona University, Mathematics
  • B.S., 2004, Northern Arizona University, Mathematics


  • BUSML 4202 - Marketing Research

    Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.

  • BUSML 7226 - Marketing Simulation

    Student teams analyze a business case and formulate their strategy for the firm. Within the context of a realistic and complex business simulation, students will implement their strategy through submission of marketing variable decisions and analysis of market response. Prereq: MBA 6252 or 6253.

  • MBA 6243 - Organizations, Markets and Management

    Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.