Roger Bailey

Roger began his career as a lecturer of mathematics and statistics at Northern Arizona University.  After earning a Ph.D. in Economics from Vanderbilt University, Roger joined the Marketing Department at the Fisher College of Business in 2013.  In his time at Fisher, Roger has advised over 40 Undergraduate Honor Theses through the Undergraduate Honors Contract Program.  He served as Academic Director for the Full-Time MBA program from 2018 to 2023, implementing a large program redesign and working to create a new STEM-designated MBA specialization.  He currently serves as the Associate Dean of Executive Education and Centers. In addition to his faculty position in Marketing, Roger serves in a courtesy appointment in the Department of Engineering Education. 

Roger teaches a wide variety of undergraduate, graduate, and executive education coursework in marketing research, pricing, business analytics, market analysis and forecasting, and applied economics.  He is a passionate educator and has won several teaching awards during his time at Fisher.  Roger’s research interests are in combining theory from classical and behavioral economics with modern modeling techniques to construct prescriptive models in pricing and product design.  His speaking and consulting work focuses on market research, optimal pricing, behavioral response, economic forecasting, and state-of-the-art methods in marketing. Having adopted AI training in his coursework starting in 2023, Roger is actively engaged in the design and implementation of AI methods in both theory and practical application.

• Ph.D., 2013, Vanderbilt University, Economics
• M.S., 2006, Northern Arizona University, Mathematics
• B.S., 2004, Northern Arizona University, Mathematics