Roger  Bailey

Roger Bailey

Clinical Assistant Professor of Marketing
Co-director, Full Time MBA Program

Marketing & Logistics


Roger Bailey’s educational background is in mathematics, statistics, and economics. After completing an M.S. in mathematics from Northern Arizona University, he received a Ph.D. in Economics from Vanderbilt University, and joined the Marketing Department at Fisher in 2013. In addition to his faculty position in marketing, Roger serves as Director of the Fisher Honors Contract Program, the advisor of Innovation Fisher, and the co-advisor of the Fisher undergraduate chapter of the American Marketing Association.

Roger’s teaching interests are in marketing research and analytics, market analysis and forecasting, and applied microeconomics. His research interests are in applying theory from economics and consumer behavior in the construction of discrete choice models, models of direct utility, and other models of consumer actions/behavior.



Areas of Expertise


  • Quantitative Marketing


  • Ph.D., 2013, Vanderbilt University, Economics
  • M.S., 2006, Northern Arizona University, Mathematics
  • B.S., 2004, Northern Arizona University, Mathematics


  • BUSML 4202 - Marketing Research

    Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.

  • BUSML 7226 - Marketing Simulation

    Student teams analyze a business case and formulate their strategy for the firm. Within the context of a realistic and complex business simulation, students will implement their strategy through submission of marketing variable decisions and analysis of market response. Prereq: MBA 6252 or 6253.

  • MBA 6243 - Organizations, Markets and Management

    Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.

  • BUSML 4211 - Market Analysis, Development & Forecasting

    Before a new product can be launched, or new customers targeted a firm must assess the size and demand for an offering. Methods used to forecast consumer behavior, market share, and sales (for production and inventory control) will be examined. Prereq: 4201 (750) or 4202 (758), or equiv, and BusMHR 2292 (BusAdm 499.01).

  • BUSML 7207 - Pricing Strategy

    Focus on microeconomic theory, statistics and psych to shed light on pricing. Explore foundation of sound pricing decisions: costs, customer and competition, and then move on to current pricing strategies, tactics and their application. Prereq: MBA 6250 or 6252 (840). Not open to students with credit for 851.

  • BUSML 6243 - Managerial Economics

    Provides a framework for analyzing managerial decisions and problems using selected topics from fundamental microeconomic theory. This framework will be used in conjunction with strategy, case studies, ethical considerations, and combined professional experience to improve managerial decision-making. Prereq: Enrollment in the SMB-A program, or permission of instructor.

  • BUSML 7204.01 - Customer Management, Pricing, and Analytics II

    Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined. Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7204.02.