BUSML 4202 - Marketing Research
Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques.
Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.
MBA 6243 - Organizations, Markets and Management
Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory.
Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.
BUSML 7207 - Pricing Strategy
Focus on microeconomic theory, statistics and psych to shed light on pricing. Explore foundation of sound pricing decisions: costs, customer and competition, and then move on to current pricing strategies, tactics and their application.
Prereq: MBA 6250 or 6252 (840). Not open to students with credit for 851.
BUSML 6243 - Managerial Economics
Provides a framework for analyzing managerial decisions and problems using selected topics from fundamental microeconomic theory. This framework will be used in conjunction with strategy, case studies, ethical considerations, and combined professional experience to improve managerial decision-making.
Prereq: Enrollment in the SMB-A program, or permission of instructor.
BUSML 7204.02 - Customer Management, Pricing, and Analytics II
Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined.
Prereq: MBA 6250, 6252, or 6253. Concur: BusML 7219.02. Not open to students with credit for 7204.01.
BUSML 7194.52 - Group Studies
Topics in Marketing and Logistics.
Prereq: Enrollment in MBA program, WPMBA program, or permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions.
BUSML 7201 - Marketing Research and Analytics
Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information.
Prereq: MBA 6252 or 6253. Not open to students with credit for 847.
BUSMGT 7223 - Project Management
Introduces challenges senior managers face in companies that run multiple projects with a focus on overall project portfolio management, project selection, resource allocation between projects & organizational team design. Students identify their strengths & weaknesses in projects with a creative problem-solving exercise & experience real-life applications with visits from local project managers.
Prereq: Enrollment in Fisher College of Business Grad program, or permission of instructor. Repeatable to a maximum of 3 cr hrs.