Roger Bailey

Clinical Assistant Professor of Marketing
Director, Full Time MBA Program

Marketing & Logistics


After completing a master’s degree in mathematics from Northern Arizona University, Roger received a Ph.D. in Economics from Vanderbilt University, and joined the Marketing Department at Fisher in 2013. In addition to his faculty position in marketing, Roger serves as the Academic Director of the Full-Time MBA Program, the advisor of the Full-Time MBA Council and the co-advisor of the Fisher undergraduate chapter of the American Marketing Association.

Roger’s teaching interests are in marketing research, business analytics, market analysis and forecasting, and applied economics. He teaches a wide variety of undergraduate, graduate, and executive education coursework, and has won multiple teaching awards during his time at Fisher.  Roger’s research interests are in applying theory from economics and consumer behavior in the construction of discrete choice models, models of direct utility, and other models of consumer actions/behavior.



Areas of Expertise

  • Applied Bayesian Modeling in Marketing
  • Pricing
  • Quantitative Marketing
  • Statistics


  • Ph.D., 2013, Vanderbilt University, Economics
  • M.S., 2006, Northern Arizona University, Mathematics
  • B.S., 2004, Northern Arizona University, Mathematics


  • MBA 6243 - Organizations, Markets and Management

    Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.

  • BUSML 6243 - Managerial Economics

    Provides a framework for analyzing managerial decisions and problems using selected topics from fundamental microeconomic theory. This framework will be used in conjunction with strategy, case studies, ethical considerations, and combined professional experience to improve managerial decision-making. Prereq: Enrollment in the SMB-A program, or permission of instructor.

  • BUSML 7204.02 - Customer Management, Pricing, and Analytics II

    Tools for predicting the effects of product reformulation. A choice simulator is constructed to investigate the source of volume and effect of targeted marketing actions. A comparison to, and the integration of, marketplace data is examined. Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7204.01.

  • BUSML 7201 - Marketing Research and Analytics

    Exploration of issues related to data analysis for marketing decisions: costs/benefits of analysis in aggregate; difference between descriptive and structural models; complexities of imperfect information. Prereq: MBA 6252 or 6253. Not open to students with credit for 847.

  • BUSOBA 7223 - Project Management

    Introduces challenges senior managers face in companies that run multiple projects with a focus on overall project portfolio management, project selection, resource allocation between projects & organizational team design. Students identify their strengths & weaknesses in projects with a creative problem-solving exercise & experience real-life applications with visits from local project managers. Prereq: Enrollment in Fisher College of Business Grad program, or permission of instructor. Repeatable to a maximum of 3 cr hrs.

  • BUSML 7250 - Time Series and Forecasting

    This course is designed to familiarize students with various methods for analyzing time series market data, and how these methods can be used to reduce uncertainty in managerial decisions. The course will be a mixture of lecture, lab work, an exam, and a student-lead project, all focused on developing hands-on experience in business forecasting using the R software package. Prereq: Enrollment in SMB-Analytics program, or permission of instructor.

  • BUSML 4211 - Market Analysis, Development & Forecasting

    Before a new product can be launched, or new customers targeted a firm must assess the size and demand for an offering. Methods used to forecast consumer behavior, market share, and sales (for production and inventory control) will be examined. Prereq: 4201 (750) or 4202 (758), or equiv, and BusMHR 2292 (BusAdm 499.01).

  • BUSML 7207 - Pricing Strategy

    Focus on microeconomic theory, statistics and psych to shed light on pricing. Explore foundation of sound pricing decisions: costs, customer and competition, and then move on to current pricing strategies, tactics and their application. Prereq: MBA 6250 or 6252 (840). Not open to students with credit for 851.