Forefront

Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing at Fisher, explains what drives the need for some of us to replace ― sometimes unnecessarily ― worn products with "perfect" products.

Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, offers insights into why Berkshire Hathaway is buying homebuilding companies.

Fisher researchers earned two top honors at the CSCMP annual conference, recognizing innovative research into smarter last-mile delivery planning and the role of machine learning in airline performance.

Tanya Menon, professor of management and human resources at Fisher, explains how "evaluation apprehension" factors into the perception of Colts owner Carlie Irsay-Gordon's leadership style.

Selin Malkoc, professor of marketing at Fisher, provides some insights into why a deluge of campaign-specific advertising may backfire with viewers.

How do you make sense of 230,000 public responses to a new government proposal? An AI-powered tracker created by Tzachi Zach, chair of the Department of Accounting and Management Information Systems, gauges consumer feedback on the SEC’s plan to change financial reporting guidelines.

A new financial reporting proposal has generated enormous opposition, from ordinary savers to industry groups. Fisher's Tzachi Zach details the feedback, which he's collected and analyzed.

Privatized airports abroad have seen fewer cancellations, more international routes and better overall aesthetics, according to research by Michael Weisbach, the Ralph Kurtz Chair in Finance at Fisher. But critics question whether those results can be replicated in Canada.

Director of the National Center for the Middle Market Doug Farren shared the similarities, and challenges, that middle market companies located in the U.S. and Brazil share.

Research on ETFs conducted by Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, and his colleagues provides context for how those investment channels are changing price discovery and liquidity.

Fisher welcomes its new class of faculty whose expertise spans all facets of business. Their research, industry experience and innovative teaching will expand learning opportunities, inspire new ideas and prepare Business Buckeyes to succeed in a rapidly changing world.

August may feel like a long goodbye to a too-short summer, and there's a scientific reason for that, according to research by Fisher's Selin Malkoc.

New research by Fisher Distinguished Professor of Marketing Selin Malkoc find that an unexpectedly free hour feels longer than an hour you planned to have. Across seven research experiments, that swollen sense of time nudged people into slower choices, longer tasks and occasionally, a missed deadline.

Why are nearly half of small-cap and midcap companies still losing money? One reason, according to research from Rene Stulz, the Everett D. Reese Chair of Banking and Monetary Economics at Fisher, is that the largest firms earn the lion’s share of corporate profits.

The SEC had posted about 221,000 comment letters about its proposal as of Thursday, with more awaiting processing. A tracker created by Tzachi Zach, Chair of Fisher's Department of Accounting and MIS, at last count showed 99.5% of the letters opposed it.

Groundbreaking research by Tim Judge, the Joseph A. Alutto Chair in Leadership Effectiveness, sheds light on current sentiments toward opportunities and work shared by Gen Z.

Over three years, the homeless housing nonprofit A Step to Freedom paid more than $1.7 million to two companies owned by its chief executive, according to the Los Angeles Times. Brian Mittendorf, the H.P. Wolfe Chair in Accounting at Fisher, said the contracts pose serious conflict-of-interest risks amid growing scrutiny of how homelessness dollars are monitored and spent across L.A. County.

Front-line workers are key to organizational value creation, but they may disengage without middle managers’ support, writes Interim Dean Aravind Chandrasekaran and his research colleagues.

Companies in the U.S. and Japan face different AI adoption challenges. U.S. firms have embraced AI broadly but often struggle to generate meaningful value, while Japanese companies have adopted it more slowly but frequently achieve stronger results. Both approaches offer lessons for building effective AI strategies and demonstrating ROI, writes Fisher Professor Natarajan Balasubramanian and his colleagues.

The S&P 500 trades around 28x trailing earnings versus 21x forward earnings. Experts such as Fisher's Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, say the spread mostly reflects high earnings expectations.

The secret to a more helpful online review isn't just adding photos—it's pairing the right photo with the right words, according to award-winning research from Gizem Ceylan, assistant professor of marketing and logistics at Fisher.

A tool created by Tzachi Zach, chair of Fisher's Department of Accounting and MIS, is tracking public sentiment around the proposal to allow companies to file reports just twice a year, rather than quarterly.

From unorthodox schedules going against the traditional 9 to 5 to new methods in how work gets done, Lori Kendall, academic director of Fisher's Full-Time MBA program and a management and human resources expert, shares her perspectives on how people are working in 2026.

Brian Mittendorf, the H.P. Wolfe Chair in Accounting at Fisher, explains the battle between the National Rifle Association's foundation and the NRA membership organization, which recently escalated when the foundation's leadership dropped the NRA moniker from the group's name.

Blake Jackson, assistant professor of finance, and research colleague Ilya Strebulaev, created a pioneering data-driven ranking of the effectiveness of VC firms.