Fisher Research and Insights

Forefront

Isil Erel headshot
May 1, 2023
Max M. Fisher College of Business

Fintech research garners national award

Isil Erel, the David A. Rismiller Chair in Finance at Fisher, has been recognized with a research award that has historical ties to Ohio State. Learn more about the fintech paper that garnered Erel and her co-author the 2023 Bradford-Osborne Research Award.
Lyft, Tumblr, Flickr: How do consumers respond to unconventionally spelled brand names?
April 25, 2023
American Marketing Association

Lyft, Tumblr, Flickr: How do consumers respond to unconventionally spelled brand names?

New brands beware: A Journal of Marketing study by Fisher Professors Jesse Walker, Rebecca Walker Reczek and PhD alumnus John Costello finds that unconventionally spelled brand names may backfire and reduce consumers’ likelihood to support the brand.
Stock image of a robot and human hand
April 21, 2023
Max M. Fisher College of Business

Risk Institute: What is AI’s evolving impact on risk and risk management?

As the emergence and popularity of AI begins to pick up momentum, organizations are starting to reflect on and question who ultimately bears the responsibility for managing these new sources of risk from an enterprise risk management perspective. The Risk Institute provides some valuable insight into this new frontier.
Better to be cool than 'kool'
April 19, 2023
Management Today

Better to be cool than 'kool'

Research from a trio of marketing experts with ties to Fisher College of Business shows that when choosing a name for a new brand, try to avoid unconventional spellings of real words, because consumers usually see this as a marketing gimmick.
Should companies use unconventional spellings for products? It isn’t always klear
April 15, 2023
The Wall Street Journal

Should companies use unconventional spellings for products? It isn’t always klear

If consumers think unconventional spellings are marketing gimmicks, it could backfire, according to a study co-authored by Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing.  
stock image of falling market index
March 23, 2023
Max M. Fisher College of Business

Risk Institute: Recent bank failures reveal the importance of risk management

How did risk factor in the recent failure of two national banks? Isil Erel, the academic director of the Risk Institute, and Noah Jellison, the institute's executive director, share their insights and what other organizations can learn from these failures.
Stock image of a handshake
March 23, 2023
WOSU

The decrease of diversity, equity and inclusion roles within companies

Tanya Menon, professor of management and human resources and the chair of Ohio State's University Senate Diversity Committee, joins the discussion of why the number of diversity, equity and inclusion roles are declining — and the importance of quantifiable metrics in measuring the impact of these roles. 
NRA's path to recovery from financial woes leaves the gun group vulnerable to new problems
March 23, 2023
The Conversation

NRA's path to recovery from financial woes leaves the gun group vulnerable to new problems

Brian Mittendorf, the Fisher Designated Professor of Accounting, says the NRA's financial picture is, as of early 2023, a mixed bag. The gun group has shored up its financial position over the last few years. However, the way in which that financial recovery came about risks hemorrhaging the NRA’s core supporters.
Illustration of leisure
March 20, 2023
Connecticut Public

Stop, drop, and stay there: A look at leisure

Guests on the Colin McEnroe Show, including Professor of Marketing Selin Malkoc, take a look at the importance of leisure for health, how the concept differs around the world, and what it means to value your free time.
Academic directors for Global Gateways appointed
March 14, 2023
The Ohio State University

Academic directors for Global Gateways appointed

Jay Anand, the William H. Davis Chair and Dean’s Distinguished Professor of Strategy at Fisher has been named the academic director for the university's India Gateway. As one of three academic directors tasked to gateways in India, China and Brazil, Anand will serve as a part-time senior advisor for the Global Gateways and connect with Ohio State’s 15 colleges and regional campuses to identify new partnership opportunities abroad.
Noah Jellison speaks to attendees at the 2023 Risk Annual Conference
March 8, 2023
Max M. Fisher College of Business

Jellison named executive director of The Risk Institute

Meet Noah Jellison (BSBA ’07) and learn how his experience will help the Risk Institute advance enterprise risk management practice and research.
Unconventional spellings are a ‘Badd Choyce’ for brand names
March 7, 2023
The Ohio State University

Unconventional spellings are a ‘Badd Choyce’ for brand names

When choosing brands, consumers don't normally like those with unconventional spellings. This tactic of modifying real words is viewed by consumers as a marketing gimmick, according to new research from Assistant Professor of Marketing Jesse Walker, Rebecca Walker Reczek, the Berry Chair of New Technologies in Marketing, and their colleague John Costello (PhD '21). 
Ohio State professor Angus Fletcher awarded U.S. Army medal for leadership training
March 7, 2023
The Ohio State University

Ohio State professor Angus Fletcher awarded U.S. Army medal for leadership training

What does business education at Fisher have in common with U.S. Army Special Operations training? Angus Fletcher. A professor in The Ohio State University Department of English who also teaches in Fisher's Executive Education program, Fletcher was awarded the U.S. Army’s Public Service Commendation Medal for training special operations personnel in leadership and decision-making skills.
Forget New Year’s resolutions: You need an accountability partner
February 27, 2023
Forbes

Forget New Year’s resolutions: You need an accountability partner

Professor of Management and Human Resources Howard Klein says resolutions can be supported by an accountability partner, but not just anyone will do. “You want to be dedicated and unwilling to give up on your goal, which is more likely when you share that goal with someone you look up to.”
Political ideology plays role in how people view boundaries
February 27, 2023
The Ohio State University

Political ideology plays role in how people view boundaries

A new study by Selin Malkoc, professor of marketing and logistics, may reveal part of the reason why conservatives are more likely than liberals to reject some COVID-19 health measures: They see boundaries as restrictions, as opposed to guidance.
The gender divide when working from home
February 25, 2023
Forbes

The gender divide when working from home

As many of us worked from home during the pandemic, it became evident that things were not particularly equal, even among dual-earner couples. "We found that men and women don't have the same experience working from home," said Jasmine Hu, part of the research team that explored gender differences in WFH experiences. "There are still some gendered differences in how they manage their job and family responsibilities."
Wading through the data of M&A forecasts
February 22, 2023
Middle Market Growth

Wading through the data of M&A forecasts

Doug Farren, the managing director of the National Center for the Middle Market, provides insights into the middle market outlook for 2023 following the release of the Middle Market Indicator in January.
Record-setting $110M gift will launch the Center for Software Innovation at Ohio State
February 16, 2023
The Ohio State University

Record-setting $110M gift will launch the Center for Software Innovation at Ohio State

A historic, $110 million gift from the Timashev Family Foundation to The Ohio State University will establish the Center for Software Innovation, which will bring together the College of Engineering, Fisher College of Business and other partners in creative new ways, including through the creation of endowed professorships, cutting-edge academic offerings and hands-on industry experience for students. 
Cryptocurrency confusion? Ohio State professor to the rescue
February 15, 2023
The Ohio State University

Cryptocurrency confusion? Ohio State professor to the rescue

Amin Shams, assistant professor of finance, breaks down the wild, mysterious world of blockchain, bitcoin and cryptocurrency’s future.
Why you shouldn’t monetize your hobby
February 9, 2023
Fast Company

Why you shouldn’t monetize your hobby

Research by Professor of Marketing and Logistics Selin Malkoc highlights an important facet of leisure time, which connects with the belief that monetizing a hobby won't always bring happiness. 
Mid-size businesses plan for ‘aggressive hiring’
February 7, 2023
CFO Dive

Mid-size businesses plan for ‘aggressive hiring’

With confidence rebounding, middle market companies aim to grow their workforce in 2023, according to research conducted by the National Center for the Middle Market.
Another wild weekend for cryptos — BTC, ETH and others drop after dip in equities and jobs surge
February 6, 2023
CNBC

Another wild weekend for cryptos — BTC, ETH and others drop after dip in equities and jobs surge

The crypto market saw a weekend drop, with most crypto coins in the top 100 list flashing red over the last 24 hours.  “When the volume is low, the same trade size can move prices a lot more,” said Amin Shams, a finance professor at Fisher who has study cryptocurrencies.
Eating out more expensive? See what Columbus restaurant menus saw a price jump
February 4, 2023
The Columbus Dispatch

Eating out more expensive? See what Columbus restaurant menus saw a price jump

From grocery prices and egg prices in particular to gas prices, everything costs more, but how does that impact Columbus restaurants. Joe Goodman, chair of the department of marketing and logistics at Ohio State's Fisher College of Business, said between the costs of food and labor, restaurants are feeling the same squeeze as customers.
From marijuana to the metaverse: Specialized ETFs underperform
February 2, 2023
Financial Times

From marijuana to the metaverse: Specialized ETFs underperform

Does financial innovation in the ETF space create value for investors? A study by Fisher's Itzhak Ben-David, the Neil Klatskin Chair in Finance and Real Estate, graduate research assistant Byungwook Kim, and their colleagues Rabih Moussawi and Francesco Franzoni suggests otherwise.
There’s a wild theory that the price of Bitcoin is being propped up — and the academic who proved manipulation in 2017 suspects it may be happening again
February 2, 2023
Fortune

There’s a wild theory that the price of Bitcoin is being propped up — and the academic who proved manipulation in 2017 suspects it may be happening again

A research paper co-authored in 2018 by Assistant Professor of Finance Amin Shams and John Griffin, finance professor at the UT Austin McCombs School of Business, explored a single, still unidentified, Bitcoin “whale” almost singlehandedly drove the token’s giant run-up in late 2017 and early 2018 by distorting the trading in the token. Bitcoin's recent price stability has some wondering whether big buyers could be setting a price floor and pushing the cryptocurrency higher.

Media contact & inquiry

Joe Arnold | Phone: 614-292-3380 | Email: arnold.974@osu.edu