“The Science of Business: From Data to Insights and Improved Decisions”
The Specialized Masters in Business Analytics (SMB-A) at Ohio State's Fisher College of Business is a 10-month program that equips students with an understanding of the science of data analytics and its implication for business innovation, productivity and growth. Although open to all students, the degree is targeted mainly at working professionals who are looking to acquire graduate-level knowledge and credentials in business analytics in order to accelerate their careers or execute a career shift into this growing field.
In keeping with the program’s mission to prepare future data-savvy managers and leaders in business analytics, the curriculum has been designed with the following goals in mind.
Graduates will demonstrate fluency in working with data and an understanding of data acquisition and management in organizations to meet specified business objectives.
Graduates will be able to conceptualize real world problems, identify data requirements, engage in rigorous critical thinking, and develop innovative solutions through the application of (a) descriptive; (b) predictive; and (c) prescriptive data analytic methods and techniques.
Graduates will demonstrate competence in communicating tractable results and integrated insights that inform organizational decision-making.
Graduates will identify and evaluate ethical issues surrounding data and its use in decision making.