The Nationwide Center for Advanced Customer Insights (NCACI) is a joint business research venture between the Nationwide Mutual Insurance Company and the Fisher College of Business at The Ohio State University.
The Center focuses on critical thinking skills and rigorous problem formulation methodologies in the conduct of insurance and financial product research. The current areas of research include the analysis of: marketing and distribution effectiveness, consumer behavior patterns, customer satisfaction, customer lifetime value, and operational effectiveness. The Center is developing state of the art predictive models and data mining techniques to enhance Nationwide's insight and understanding of consumer behavior and purchasing patterns.
The Center employs multidisciplinary research teams composed of Nationwide business experts and best in class Ohio State faculty, staff and graduate students from across the University, including faculty and students from the Marketing, Statistics, Psychology, Communications and Engineering Departments. The Center also offers OSU faculty and graduate students direct access to Nationwide research data.