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As AI increasingly becomes an integral part of business operations, its role in product marketing has gained particular significance. This program is essential because it provides product marketers with a practical understanding of generative AI and its application in a competitive landscape, enabli...
Using AI without understanding prompt engineering is like riding a bicycle without tires—you might move forward, but it’ll be slow, frustrating, and far less effective. If you know how to ask AI the right questions, it can draft reports, streamline workflows, generate ideas, create presentations and...
Analytics is more than a toolset, more than a skillset…it is a mindset. It is a way of seeing and thinking and working with data that sharpens decision-making and reveals growth opportunities. Analytics includes a variety of topics such as the ones listed below. For more information on how we ca...
Jump on this once-in-a-lifetime opportunity to learn about marketing while studying abroad! Students will enroll in 1.5 credit hours of Marketing Research and Analysis (BUSML 7201) during Spring Session 2, 2026 with Prof. Roger Bailey. After beginning your classwork in Columbus, you will travel to I...
With the guidance of your faculty member and graduate student mentors, you will learn essential project management skills, navigate cultural practices and business etiquette, and lead a successful client engagement and business improvement initiative! You will also gain valuable intercultural commun...
Application is now CLOSED. Apply on BuckeyeLink (Main Menu > Campus Solutions > Self-Service > OSU Study Abroad Application) Program Term: 1162; Program: FCOB BRA Brazil recently passed the UK to be the world's sixth largest economy. With a population of over 200 million, it is the second largest na...
The Pre-Capstone and Analytics Management Capstone courses are an experiential learning opportunity integrated throughout the SMB-A curriculum, which exposes you to leading organizations' real-world analytics challenges. You'll realize the full potential of the analytical skills acquired throughout ...
Finance is the language of business. It must take the needs/wants from other functions and translate those to what it means for the Company. Top performing companies will see Finance “cross-pollinate” across various functions to learn and disseminate new thinking. Because of this, many firms have Fi...
Today’s professionals must effectively communicate and collaborate in a global and dynamic environment with teams (and customers) representing as many as five generations. Understanding human behavior, and how it differs across generations, will help individuals to optimize their communication effec...
Warning. This program will not be offered in 2024. Business in Latin America has become increasingly important for firms as they strive to compete in today's global business environment. As a growing marketplace that requires unique approaches to market entry and competition, Latin America has cap...