AI-Enabled Product Marketing
As AI increasingly becomes an integral part of business operations, its role in product marketing has gained particular significance. This program is essential because it provides product marketers with a practical understanding of generative AI and its application in a competitive landscape, enabling them to enhance their marketing efficiency, agility, and precision. The program tackles critical business questions such as:
- How can AI improve market research and competitive analysis?
- What strategies can be employed to optimize content for engagement and SEO using AI?
- How can AI be used to create personalized customer experiences and effective segmentation?
- What are the ethical and legal considerations of implementing AI in product marketing?
Program Details
Program Dates
May 14-15, 2025
Registration Deadline
April 30, 2025
Delivery Method
Two full days, on-campus
Cost
$1,950
Promotions and Available Discounts
- Register by April 16, 2025 and use code EARLYBIRD25PRODUCT
- Discounts are available for Ohio State University employees, OSUWMC employees, Veterans, employees from non-profit organizations, and organizations who send 3 or more employees. For more information about discounts, please contact Meredith Conder at conder.11@osu.edu.
Prospective Participant Profile
This program is targeted toward mid-to-senior-level product marketers, marketing managers, and product managers who aim to integrate advanced tools into their strategies. These professionals are typically responsible for content creation, campaign management, market research, and customer segmentation. Prior experience in product marketing, digital marketing, or strategic marketing roles will help attendees get the most from this program, as it assumes a foundational understanding of traditional marketing principles and goals.
Program Schedule coming soon.
Participants will leave with practical, hands-on skills in leveraging AI tools like ChatGPT for a range of product marketing tasks, from content creation to market analysis. They’ll gain a deeper understanding of how to apply AI ethically and responsibly within the bounds of data privacy and regulatory compliance. Key takeaways include:
- A foundational knowledge of generative AI and its capabilities in marketing.
- Practical techniques for AI-driven content generation, personalization, and campaign optimization.
- Real-world insights from case studies that illustrate successful AI implementations.
- A clear implementation roadmap for integrating AI tools into marketing workflows.
For organizations, the program enables teams to execute marketing strategies with greater efficiency and agility, enhancing both the precision and personalization of marketing campaigns. This can lead to higher customer engagement, streamlined marketing operations, and a competitive edge in the market.
- Improved marketing team agility and cost-effectiveness.
- Greater precision in targeting and customer engagement.
- Insights into competitive positioning via AI-driven market analysis.
- A prepared workforce that understands ethical and regulatory aspects of AI implementation.
- Navigate AI tools like ChatGPT and apply them to diverse marketing tasks.
- Conduct efficient AI-driven market research and competitive analysis.
- Create optimized, AI-generated content for engagement and SEO.
- Develop targeted campaigns with customer segmentation and personalization.
- Build AI-enhanced product positioning and messaging.
- Formulate an AI implementation roadmap that aligns with organizational goals.
What You Will Earn
Once you successfully complete the program, you will be eligible to receive a certificate of completion from The Ohio State University Fisher College of Business. You may proudly display this certificate in your office or home to showcase your accomplishment. You may also add this certificate to the licenses and certifications section of your LinkedIn profile. This will allow you to showcase your newly acquired experience to your network and stand out in your field.
We also value your commitment to learning, and as a token of appreciation, we offer a 10% discount on future topic-based programs you wish to pursue through Executive Education at Fisher College of Business. We believe that learning is a lifelong journey, and we are proud to be a part of yours.
Program Faculty
Dr. Jeffrey Dotson is an Associate Professor of Marketing in the Fisher College of Business at The Ohio State University where he teaches courses in Marketing Research and Product Marketing. His research focuses on the development and application of Bayesian statistical methods to a variety of theoretical and applied marketing and management problems. His research has been published in leading academic journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, Strategic Management Journal, Journal of Interactive Marketing, and Journal of Retailing.
Professor Dotson has taught MBA-level courses in Marketing Research, Marketing Analytics, Pricing Strategies, Customer Relationship Management, Survey Research, Generative Artificial Intelligence, and Advanced Analytics. He received his PhD in Quantitative Marketing from the Fisher College of Business at Ohio State University and holds an MS in Statistics and an MBA from the University of Utah. He received his undergraduate degree in Economics at Southern Utah University. Prior to joining OSU, he was a member of the faculty in the Marriott School of Business at Brigham Young University and in the Owen Graduate School of Management at Vanderbilt University.
All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew at mcandrew.28@osu.edu with the name of the program, followed by “cancellation” or “transfer” in the subject line.
- Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund.
- Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund.
- Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee.
- If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.
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