Analytics is more than a toolset, more than a skillset…it is a mindset. It is a way of seeing and thinking and working with data that sharpens decision-making and reveals growth opportunities.
Analytics includes a variety of topics such as the ones listed below. For more information on how we can partner with your organization, please contact us.
Critical Thinking While some will say “the answer lies in the data,” critical thinking is an essential element in driving to successful outcomes using analytics. Data scientists and analysts must develop the rigor and the skills to raise vital questions and problems, identify and assess relevant information, and come to well-reasoned conclusions that will drive actionable recommendations.
Analytics & Modeling Large quantities of data are routinely available across all functions of the business. Analytics is about the quantitative thinking and skills needed to reveal the truths, the insights, and the opportunities that are buried in that data. This requires a conceptual understanding the core principles of data analysis, and concrete skills to perform analyses and draw inferences that shed light on specific issues.
Data Mining Data mining is a skill unto itself. Proficiency here requires 1) theoretical and practical understanding of databases and core data mining concepts and techniques, 2) hands-on experience in applying these techniques to practical real-world business problems using commercial data mining software, and 3) confidence around when and how to use each technique, and how to interpret the results.
Tools for Data Science Like any advanced discipline, data science and analytics will leverage an array of methods and tools to answer questions, fuel thinking, and reveal insights. And, these tools have their own unique applications and names, including: R, SAS, Python, and Tableau. Depending upon the need, we teach the tools of data and analytics from a basic level (awareness) up to the highest level (proficiency.)
Data Visualization Someone once said “a picture is worth a thousand words.” The same holds true for data and analytics. The greatest impact often comes from the ability to visualize the findings in ways that will illustrate the learning, and stimulate ideas and action. From basic findings to complex analyses, the principles of visual communication can be applied to tell powerful and persuasive stories.
Change Management While data and analytics have the potential to inform sound decision-making and reveal new opportunities, that power is diminished if it collides with “established ideas and mindsets.” Here, the principles of change management can be applied by data scientists and analysts in order to open eyes and minds to the new learning that analytics can provide.
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Fisher College of Business
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144