Greg Allenby receives Parlin Award

Published: 2012-06-19

We are thrilled to congratulate Professor Greg Allenby for receiving the 2012 Charles Coolidge Parlin Marketing Research Award. The Parlin Award was established in 1945 to honor those who have made outstanding contributions to the field of marketing research, practitioners and academicians alike. It is today a preeminent national honor. Congratulations, Greg!


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