Marketing Consulting Projects

It was great to connect with the Ohio State students and have them apply marketing concepts to our real-world challenge. I enjoyed hearing the feedback they captured from qualitative research and how they applied it to their marketing strategy and tactic development. I also loved the diversity of ideas and fresh perspectives the students offered to launch our new product in market. 

I encourage today’s marketing leaders to invest time to connect with the next generation of marketing talent. You will not regret it. 

Students seemed anxious to dive in, asked probing and insightful questions, did their research and presented findings in an impressive way. Well done all around. Would recommend highly!

This class provides real life insight on marketing obstacles to students, but more importantly it  pushes students to help identify solutions. It was very interesting to see from the perspective of the class how our specific marketing objectives could be accomplished and the unique ideas they came up with.  

We are so grateful for the opportunity to work with the Ohio State marketing students on a project for our business. As we endeavored into launching our coffee roasting company publicly we were coveting fresh ideas. The detail and dedication of this class were beyond measure. We were able to witness students take ownership of our vision and company and offer up ideas we were able to incorporate. The enthusiasm of the students along the way was a great motivator for our team to be even better at what we had set out to do as a company. This class was just the boost of energy we needed to go into the new year. A truly, invaluable experience. 

Running a new small business leaves little time to engage in the type of analysis that these teams conducted during the semester. The effort and the work presented at the end was well-researched and full of creativity. We garnered practical ideas from each and every group. Selecting between the two finalists was as difficult a decision as I’ve ever had in business. The deliverables are being reviewed across the entire Rush Bowl system and we are already implementing many of them at our location.