The Department of Marketing and Logistics, in collaboration with TEDxOhioStateUniversitySalon and CBUS Retail, proudly presented Connect on March 27, 2019. The event included five TED-style presentations by logistics students, faculty, and Columbus-based industry professionals.
Logistics has long been described as a boundary-spanning activity. It connects companies to their suppliers and customers through the flow of inventory and information. The logistics business function must coordinate activities with all other business functions to ensure fulfillment of the right product at the right place and time, in the right quantities and condition for the customer – at the right cost. With the rise of social media and other technological innovations, companies of all kinds are increasingly trying to establish connections directly with consumers.
Each talk highlighted a diverse perspective on why connections are important, how they might be achieved, what perils they can present, and, ultimately, what that future of these connections might look like. Enjoy the recorded versions of all five presentations below.
Marketing Colloquium Series
The Colloquium Series invites scholars to present their research and spend a day on campus meeting with Marketing and Logistics faculty, doctoral students, and academics from other departments.
Exposure to a variety of research helps doctoral students to expand their research knowledge and establish contacts for future job searches. The faculty also benefit from this type of regular contact with leading scholars in the field, and the visits sometimes result in joint-publishing opportunities.
All presentations are held in 500 Fisher Hall unless otherwise noted. If you are interested in participating in or attending the Fisher Marketing & Logistics Colloquium series call 614-292-8808.