Central Ohio companies sit out Super Bowl ads this year
The Columbus Dispatch
After some famous — and infamous — Super Bowl ads, central Ohio companies are sitting out this year's broadcast. “To really make it pay off these days, you have to invest in in-store displays, social media, have a really coordinated investment of time and people,” said Deborah Mitchell, a professor of marketing at Fisher. “A lot of firms say they can use the money, time and staff in a better way.”
February 2, 2019