GrubHub

Thanks to the popularity of delivery services like GrubHub, UberEats and Amazon Prime Now, consumers are influencing companies’ supply chain strategies whether they know it or not.

In his research, Vince Castillo, assistant professor of logistics at Fisher, examined how crowdsourced delivery is impacting the most important — and costly — aspect of the retail supply chain.

Going the last mile

A company’s last-mile strategy also contributes to shaping the overall customer experience, which, in turn, affects the brand and influences repeat-purchase behavior. Developing effective and efficient last-mile delivery is absolutely essential to compete in today’s e-commerce environment."

Vince CastilloAssistant Professor, Marketing and Logistics

 

Vince Castillo Assistant Professor
Faculty Profile for Vince Castillo