Indeesh Mukhopadhyay

Bio

Indeesh (or Indy) is a third-year Ph.D. candidate in Marketing, specializing in consumer behavior at the Fisher College of Business at The Ohio State University. He holds a Bachelor of Arts degree in Economics from Cornell University, and a Master of Science in Business Administration (Finance) from the University of Colorado at Boulder. 

His research interests include time perception, time-effort beliefs, scheduling choices, consumer financial decision making, and psychological biases in the marketplace.

When not working on classes or research, you can find him at a concert, behind the cocktail bar, nose buried in a good book, on the hiking trail, gaming with friends, or fawning over cat videos. He is originally from Colorado.

Courses

BUSML 4233: Advertising and Promotional Strategy

Provides the tools needed to develop, manage and evaluate an integrated marketing communication campaign. Examines how marketers utilize advertising and promotional programs to enhance marketing efforts. Communication fundamentals, goal setting, creative and media strategy, campaign development and measurement issues, and pricing implications are explored. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for 4230 and 4231.