D. Terry  Paul

D. Terry Paul

Lecturer in Marketing

Marketing & Logistics

Background

Professor Paul was honored with the Marketing Professor of the Year award in 2001, 2005, and 2009, based on voting by undergraduate students in the Fisher College of Business. He also received an Undergraduate Program Teaching Award from Fisher College of Business in 2010.

He has published articles in the Journal of Health Care Marketing, the Journal of Hospital Marketing and the Journal of Marketing Education. He has presented papers and chaired sessions at several professional meetings and co-authored A Primer in Economics with Belton Fleisher and Kenneth Kopecky. In addition to reviewing manuscripts for publishing houses such as Prentice-Hall and McGraw-Hill, He has served as book review editor and marketing abstracts editor for the Journal of Health Care Marketing.

Professor Paul was born May 18, 1943, and he is married with one child.

Areas of Expertise

Marketing

Education

  • DA, The Ohio State University
  • MA, The Ohio State University
  • MBA, University of Cincinnati
  • BA, University of Cincinnati

Courses

  • BUSML 3150 - Foundations of Marketing

    Presents the concepts, framework and tools of market-based management. Topics include the marketing concept and the role that product, price, promotion and distribution play in marketing strategy and implementation. Prereq: Econ 2001.01 (200), or equiv. Not open to students with credit for 3250 (650) or 450. Not open to students in BSBA.

  • BUSML 3250 - Principles of Marketing

    Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.