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Ponte Vedra Beach, Florida - May 18-21, 2015

The Supply Chain Management Program will be held May 18 - 21, 2015, at the Hilton Garden Inn in Ponte Vedra Beach, Florida. The fee includes lodging at the Hilton Garden Inn in Ponte Vedra Beach, Florida (Check in on Sunday, May 17, 2015 – Check out on Thursday, May 21, 2015. Visit the Hilton Garden Inn website for more information on guest accommodations, directions to the hotel and a list of their amenities: Hilton Garden Inn Jacksonville/Ponte Vedra


FacultyCostAgendaContact Us
Program Faculty

A. Michael Knemeyer is an Associate Professor of Logistics at the Fisher College of Business, The Ohio State University. Michael received a BSBA in Business Logistics and Marketing from John Carroll University, where he was named the Outstanding Logistics Student in his graduating class. His Ph.D. is from the University of Maryland, where he majored in Business Logistics, and minored in Marketing and Research Methods. Michael’s research focuses is on supply chain relationships. His work has been published in Harvard Business Review, Transportation Journal, Journal of Business Logistics, and International Journal of Physical Distribution and Logistics Management.

Douglas M. Lambert is the Raymond E. Mason Chair in Transportation and Logistics and Director of The Global Supply Chain Forum at The Ohio State University. Dr. Lambert has served as a faculty member for over 500 executive development programs in North and South America, Europe, Asia and Australia. He is the author or co-author of eight books and more than 100 articles, including one on partnerships in the December 2004 Harvard Business Review. In 1986, Dr. Lambert received the CLM Distinguished Service Award for his contributions to logistics management. He holds an honors BA and MBA from the University of Western Ontario and a Ph.D. from The Ohio State University.

Program Cost

$3,995.00 USD, included in the fee:

Other meals and transportation will be the responsibility of the participant.

Cancellation and Substitution Policy

No refunds can be made for cancellations. However, substitution of attendees can be made until March 24, 2014. Should the program be cancelled, a full refund of the registration fee will be issued.

Program Discounts


For information on program discounts offered to Members of the Council of Supply Chain Management Professionals (CSCMP) , US Military personnel and Government employees, and members of the Global Supply Chain Forum (GSCF) contact the Program Coordinator at or call 614-292-0331.


Prompt written confirmation of registration will be sent. Program class size is limited, and registrations will be accepted on a first-come, first served basis.

To register online:

 Including lodging click here

Without lodging click here


Continuing Education Credits

2.0 CEU (Continuing Education Unit)


For research detail click here 

You may also download a FREE copy of theChapter 1 of the Supply Chain Management Book in PDF format.
Please note: To obtain the document, you must enter your name, organization, and E-mail address. The link will then be e-mailed to you.

Monday, May 18, 2015

8:00 – 8:30 a.m.

Registration & Continental Breakfast

8:30 – 9:00 a.m.

Welcome and Introduction – Doug Lambert

9:00 – 10:30 a.m.

Supply Chain Management – Doug Lambert

  • Importance of Supply Chain Vision
  • Key Processes
  • Developing a Supply Chain Perspective
  • Overview of Seminar

11:00 a.m. – 12:30 p.m.

Measuring the Profitability of Customers and Suppliers
– Doug Lambert

  • Major Problems with Corporate Accounting Systems
  • Developing Profitability Reports for Customers and Suppliers
  • Measuring the Impact of Supply Chain Strategies on Corporate Profitability

12:30 – 1:30 p.m.


1:30 – 3:00 p.m.

Customer Relationship Management – Doug Lambert

  • Why Customer Relationship Management (CRM) is so Important
  • Valuing the Customer Relationship
  • Achieving and Maintaining Strong Relationships
  • Challenges and Opportunities

3:30 – 4:30 p.m.

Customer Service Management – Mike Knemeyer

  • The Transition from Transaction Focus to Process Focus
  • Implementing the Product / Service Agreement
  • The Changing Role of Customer Service Representatives
  • Keys to Success

6:00 – 8:00 p.m.



Tuesday, May 19, 2015

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Demand Management – Mike Knemeyer

  • Demand Management Vision
  • Sales & Operational Planning
  • Managing Uncertainty in Demand
  • Collaborative Planning, Forecasting and Replenishment

9:45 – 10:45 a.m.

Order Fulfillment – Mike Knemeyer

  • Modeling the Order Fulfillment Process
  • Evaluating Logistics Networks
  • Order Fulfillment Performance Metrics
  • Innovation in Order Fulfillment

11:00 a.m. – noon

Manufacturing Flow Management - Mike Knemeyer

  • New Stratigies for Manufacturing Flow Management
  • The Manufacturer's Role in Reducing Supply Chain Inventory
  • How Logistics Organizations Create Value


Noon – 1:00 p.m.


1:00 – 2:00 p.m.

Supplier Relationship Management - Doug Lambert 

  • Supplier Segmentation
  • Developing the Product and Service Agreement
  • Developing Partnerships with Key Suppliers
  • Leveraging Technologies

2:15 - 3:15 p.m.

Product Development and Commercialization - Mike Knemeyer

  • Idea Generation and Screening Processes
  • Developing Cross-Functional Teams
  • Product Rollout
  • Product Development and Commercialization Metrics
3:30 - 4:30 p.m.

Returns Management - Doug Lambert

  • Strategic Value of Goods Returns Management
  • Returns Metrics
  • Returns and Reverse Logistics
  • Environmental and Legal Issues
  • Avoidance, Gatekeeping, and Reducing Disposition Cycle Time

Dinner on your own


Wednesday, May 20, 2015

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 9:30 a.m.

Lean Thinking and Supply Chain Management - Mike Knemeyer

  • What it Means to be Lean
  • Lean Thinking Benefits and Tools
  • Lean Manufacturing vs. Lean Supply Chain
  • Wastes from a Business Perspective

10:00 - 11:30 a.m.

Developing Supply Chain Metrics – Doug Lambert

  • Developing Supply Chain Metrics
  • Linking Process Metrics to Shareholder Value and the Strategic Plan
  • Measuring Performance Across the Supply Chain
11:30 a.m. - 1:00 p.m. Lunch

1:00 - 2:00 pm

Implementing and Sustaining the Supply Chain Management Processes – Doug Lambert

  • Implementing the Supply Chain Management Processes Across Organizations with Different Management Methods and Structures
  • The Structure and Behavorial Management Components
  • Process Implementation and Maintenance
  • Accessing Performance
 2:15 - 3:45 p.m.

Supply Chain Mapping – Doug Lambert / Mike Knemeyer

  • Relationship-based Maps
  • Activity-based Maps
  • Faciliating the Development of Relationship-based Maps

4:00 - 5:00 p.m.

Conducting Assessments of the Supply Chain Management Processes - Doug Lambert

  • Benchmark Management Practices in the Firm
  • Identify where to start with the Implementation Process
  • Access Improvements over time as the Implementation Unfolds

6:00 – 8:00 p.m.



Thursday, May 21, 2015

8:00 – 8:30 a.m.

Continental Breakfast

8:30 – 10:30 a.m.

Building High-Performance Business Relationships
– Doug Lambert

  • The Importance of Partnerships for Successful Supply Chain Management
  • The Partnership Model
  • The Collaboration Framework
  • Using the Model tand Framework to Tailor Business Relationships
  • Lessons Learned

10:45 – 11:45 a.m.

Panel Discussion and Seminar Wrap-Up

  • Doug Lambert
  • Mike Knemeyer



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Program Director
Program Information

Douglas M. Lambert, PhD
The Raymond E. Mason Chair
in Transportation and Logistics
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-5722
Fax: (614) 292-0440

Silvia Cornago
Program Coordinator
The Global Supply Chain Forum
Fisher College of Business
The Ohio State University
2100 Neil Ave., Rm 506
Columbus, OH 43210
Tel: (614) 292-0331
Fax: (614) 292-0440