Fisher College of Business logo

Morning Briefing June 4

 

 

Morning Briefing: Reputation Management - Beyond the Obvious

Reputation has moved to the top of the agenda for many CEOs and boards. What used to be a “nice to have” is now increasingly considered a core asset that needs to be protected and actively managed. Reputational damage can hurt a company in many ways. New (especially user generated) media and increased globalization have only accelerated this trend. In this session we will introduce new approaches to reputation management that add rigor to a notoriously vague and undefined area. We will first discuss effective strategies to management reputational crises and to interact with NGOs, interest groups, and the media. We will then discuss the essential elements for creating a reputation management capability and how to integrate such a capability with business practices and corporate strategy. Is your company prepared to protect your brand and reputation in a crisis?

Daniel Diermeier is the IBM Distinguished Professor of Regulation and Competitive Practice and Director of the Ford Center for Global Citizenship at the Kellogg School of Management, Professor Diermeier’s teaching and research includes areas such as crisis leadership, reputation management, integrated strategy, and strategic aspects of corporate social responsibility. He has published two books, 40 case studies, and over 80 research articles in academic journals. His most recent book, Reputation Rules: Strategies for Managing Your Company’s Most Valuable Asset, was published in 2011 and has been translated into Japanese and Mandarin. Professor Diermeier has lectured globally on crisis and reputation management, integrated strategy, activists and consumer boycotts, political strategy and regulatory management. Professor Diermeier is a member of the prestigious American Academy of Arts & Sciences and a Guggenheim Fellow and consults for some of the world’s leading institutions such as Abbott, Baxter International, BP, the FBI, Johnson and Johnson, Medtronic, McDonald’s, Shell and many others. 

This Executive Education event is presented in collaboration with The Risk Institute at The Fisher College of Business; where thought leaders, seasoned professionals, and students of risk come together. We’re constantly engaged in an open, collaborative dialog about risk: its complexity, its relevance across all industries, and its potential as a tool for competitiveness and growth.

 

Wednesday
June 4, 2014

Breakfast Available/Networking: 7:15am
Program: 7:45am - 8:45 am

The Blackwell Inn
2110 Tuttle Park Place
Pfahl Hall, #140
Columbus, OH 43210

Valet and garage parking is available.

Who Should Attend:

Direct reports to C-level executives such as SVPs, VPs and business unit leaders charged with driving growth and creating value while managing risk. 

Cost:

Free breakfast and session are available, however, seating is limited and registration closes on Monday, June 2, 2014.

Register:

Registration for this event has closed.

Contact:

Denita Strietelmeier, Program Manager
The Risk Institute
Email: strietelmeier.1@osu.edu
Phone: 614.688.8289

Michelle Norris, Program Manager
Executive Education
Email: norris.83@osu.edu
P
hone: 614.292.8574