Judy (Zijing) Zhang

Judy is a doctoral candidate in Marketing at the Fisher College of Business at The Ohio State University. She received her Masters at the University of Maryland (in Information Systems) and Worcester Polytechnic Institute (in Marketing). She received a Bachelor of Science in International Business at the Shanghai University of Finance and Economics. Her research interest lies in developing empirical models of consumer decision-making to understand the underlying drivers of consumer choices.

Advisors: 

Greg Allenby and Alice Li