Shi (Sherry) Wang

Marketing & Logistics

Background

Professor Wang joined the Fisher College of Business at the Ohio State University in 2019. Prior to being a Buckeye, she received her Ph.D. in Marketing from Hong Kong University of Science and Technology.

Professor Wang's research focuses on consumer decision making (e.g. gift giving) and consumer learning (e.g. from gifts, from reviews). She applies Bayesian statistics and other quantitative methods on real-world data from online platforms, as well as experimental data. Her work has appeared in Journal of Marketing Research.

Areas of Expertise

Marketing

  • Applied Bayesian Modeling in Marketing
  • Quantitative Marketing

Education

Ph.D. in Marketing, Hong Kong University of Science and Technology

B.Sc. in Statistics, Peking University

Publications

Sherry Shi Wang and Ralf Van Der Lans (2018), “Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity,” Journal of Marketing Research, 4 (August), 524-540.

Courses

BUSML 4204 - Marketing Projects
In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.
BUSML 4260 - Pricing Strategy and Analytics
This course provides a framework to set the right price and introduces various pricing tactics to obtain a competitive advantage. We will explore the economic, strategic, and behavioral factors that influence pricing decisions, and learn how to assess and apply customer value in pricing through tools such as price elasticity, conjoint analysis, and segmentation. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
BUSML 7207 - Pricing Strategy
Focus on microeconomic theory, statistics and psych to shed light on pricing. Explore foundation of sound pricing decisions: costs, customer and competition, and then move on to current pricing strategies, tactics and their application. Prereq: MBA 6250 or 6252 (840). Not open to students with credit for 851.