Shi (Sherry) Wang

Marketing & Logistics

Background

Professor Wang joined the Fisher College of Business at the Ohio State University in 2019. Prior to being a Buckeye, she received her Ph.D. in Marketing from Hong Kong University of Science and Technology.

Professor Wang's research focuses on consumer decision making (e.g. gift giving) and consumer learning (e.g. from gifts, from reviews). She applies Bayesian statistics and other quantitative methods on real-world data from online platforms, as well as experimental data. Her work has appeared in Journal of Marketing Research.

Areas of Expertise

Marketing
  • Applied Bayesian Modeling in Marketing
  • Quantitative Marketing

Education

Ph.D. in Marketing, Hong Kong University of Science and Technology

B.Sc. in Statistics, Peking University

Publications

Sherry Shi Wang and Ralf Van Der Lans (2018), “Modeling Gift Choice: The Effect of Uncertainty on Price Sensitivity,” Journal of Marketing Research, 4 (August), 524-540.

Courses

BUSML 4202 - Marketing Research
Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.