Areas of Expertise

  • Advertising
  • Applied Bayesian Modeling in Marketing
  • E-commerce
  • Online/Offline Marketing Interaction
  • Quantitative Marketing


Ph.D., University of Wisconsin - Madison

M.S., Georgetown University

Working Papers

Cookie Bias: The Flaws in Cookie Based Advertising Measurement (with Paul Hoban and Neeraj Arora)

Cross Channel Effects and Synergies in Digital and Traditional Advertising (with Paul Hoban and Neeraj Arora)

Label Deviations: OTC Drugs (with Neeraj Arora, David Kaufman, Saul Shiffman)



  • BUSML 4202 - Marketing Research

    Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.

  • BUSML 8253 - Recent Advancements in Marketing Research

    Provide students with exposure to leading marketing scholars and their most current research and give them an opportunity to critically evaluate it. Prereq: Doct standing in BusAdm, or permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions.