Min Tian

Min Tian is an assistant professor in the Department of Marketing and Logistics at the Fisher College of Business. She joined Fisher after earning her Ph.D. from the Wisconsin School of Business at the University of Wisconsin-Madison.

Professor Tian’s research examines how consumers respond to marketing-related communications using advanced statistical and econometric methods. These communications span various stages of the customer purchase funnel, including consideration, purchase, and post-purchase consumption. Her work has been published in leading marketing journals, such as Marketing Science and the Journal of Marketing Research.

Ph.D., University of Wisconsin - Madison

M.S., Georgetown University

Tian, M., Kaufman, D. W., Shiffman, S., & Arora, N. (2024).Over-the-Counter Drug Consump-
tion: How Consumers Deviate from Label Instructions. Journal of Marketing Research,
61(3), 430-450. Link: https://doi.org/10.1177/00222437231199434

Tian, M., Hoban, P. R., Arora, N. (2024). What cookie-based advertising effectiveness fails to measure. Marketing Science, 43(2), 407-418. Link: https://doi.org/10.1287/mksc.2023.1453 

Pang, H., Ge, W., Tian, M. (2008). Solvability of nonlocal boundary value problems for ordinary differential equation of higher order with a p-Laplacian. Computers & Mathematics with Applications 56, no. 1 (2008): 127-142. Link: https://www.sciencedirect.com/science/article/pii/S0898122107008322 

Cross Channel Effects and Synergies in Digital and Traditional Advertising (with Paul Hoban and Neeraj Arora)