Annibal Sodero

Assistant Professor

Marketing & Logistics


Dr. Sodero's research and teaching interests are at the intersection of Economics, Marketing, and Information Systems. They include information technology in supply chains, logistics management, and innovation management. His research is forthcoming or has been published in the Journal of Operations Management, Journal of Business Logistics, Decision Sciences Journal, International Journal of Physical Distribution and Logistics Management, and Supply Chain Management Review. His study that uses consumer sentiments conveyed via online forums to improve demand planning for flash sales has been selected as part of the "Research for the Real World" series in a special issue of Supply Chain Quarterly.

Dr. Sodero's courses are project- and case-based. He is an Associate Editor at the Journal of Operations Management and the Decision Sciences Journal. He is a member of the Editorial Review Board at the Journal of Supply Chain Management and the Journal of Business Logistics.

Dr. Sodero was the founder and leader of Ad Hoc Informática, a successful IT business in Brazil. Ad Hoc provided software and consulting services for logistics providers, including Peugeot-Citroën's GEFCO, LTL carrier Patrus Transportes, FTL carrier Expresso Nepomuceno, and 4PL Metropolitan Logística. Ad Hoc is now a division of Benner Sistemas, a leading ERP and BPO provider in Brazil.

Areas of Expertise


  • Entrepreneurship

Information Technology

  • Database Design, Management
  • Information Technology

Logistics/Supply Chain Management

  • Supply Chain Management
  • Logistics


  • Social Influence
  • E-commerce
  • Empirical Industrial Organization

  • Behavioral Operations


  • Ph.D., Supply Chain Management, Arizona State University
  • M.Sc., Supply Engineering and Logistics, Warwick University
  • B.Sc., Computer Sciences, UFMG