Annibal Sodero

Assistant Professor

Marketing & Logistics


Dr. Sodero's research and teaching interests are at the intersection of Economics, Marketing, and Information Systems. They include information technology in supply chains, logistics management, and innovation management. His research is forthcoming or has been published in the Journal of Operations Management, Journal of Business Logistics, Decision Sciences Journal, International Journal of Physical Distribution and Logistics Management, and Supply Chain Management Review. His study that uses consumer sentiments conveyed via online forums to improve demand planning for flash sales has been selected as part of the "Research for the Real World" series in a special issue of Supply Chain Quarterly.

Dr. Sodero's courses are project- and case-based. He is an Associate Editor at the Journal of Operations Management and the Decision Sciences Journal. He is a member of the Editorial Review Board at the Journal of Supply Chain Management and the Journal of Business Logistics.

Dr. Sodero was the founder and leader of Ad Hoc Informática, a successful IT business in Brazil. Ad Hoc provided software and consulting services for logistics providers, including Peugeot-Citroën's GEFCO, LTL carrier Patrus Transportes, FTL carrier Expresso Nepomuceno, and 4PL Metropolitan Logística. Ad Hoc is now a division of Benner Sistemas, a leading ERP and BPO provider in Brazil.

Areas of Expertise


  • Entrepreneurship

Information Technology

  • Database Design, Management
  • Information Technology

Logistics/Supply Chain Management

  • Supply Chain Management
  • Logistics


  • Social Influence
  • E-commerce
  • Empirical Industrial Organization

  • Behavioral Operations


  • Ph.D., Supply Chain Management, Arizona State University
  • M.Sc., Supply Engineering and Logistics, Warwick University
  • B.Sc., Computer Sciences, UFMG


  • BUSML 4383 - Supply Chain Management

    Focuses on distinction between logistics and supply chain management; cross-functional integration of key business processes within the firm and across network of firms that comprise supply-chain; framework for supply chain management. Prereq: 3380, and AcctMIS 2200, 2300, and BusMgt 2320, 2321; and BusMHR 2291 or 2292.

  • BUSML 7383 - Supply Chain Management

    Students learn the distinction between logistics and supply chain management (SCM) and develop SCM skills with a focus on cross-functional integration of key processes within the firm and across the network of firms that comprise the supply chain. Prereq or concur: MBA 6252 or 6253, or enrollment in MAcc program, or enrollment in MBLE program.

  • BUSML 4386 - Logistics Technology - Fundamentals

    Focus on the operational use of logistics software technologies such as transportation management systems, warehouse management systems, and inventory management systems. Course taught in a lab environment with tools for lectures, exercises and HW. Prereq: 3380, and AcctMIS 2200 and 2300, and BusMgt 2320 and 2321; and BusMHR 2291 or 2292.