Alan Pritchard

Senior Lecturer

Marketing & Logistics


Alan Pritchard is a Senior Lecturer in the Department of Marketing and Logistics. He joined the Fisher College of Business after five years at Texas Tech University, where he was a finalist for the Jerry S. Rawls Excellence in Undergraduate Teaching award. Alan earned his Ph.D. in Supply Chain Management from the University of Maryland and M.A. and B.S. degrees in Economics from Old Dominion University. His research focuses on inventory management, retail operations, and reverse logistics. He teaches core undergraduate and graduate courses in managerial economics, logistics, and supply chain management.

Areas of Expertise

  • International Trade
  • International Business
Logistics/Supply Chain Management
  • Inventory Management
  • Supply Chain Management
  • Logistics Customer Service


  • Ph.D., Supply Chain Management, University of Maryland
  • M.A., Economics, Old Dominion University
  • B.S., Economics, Old Dominion University


Pritchard, A., Sweeney, K., Celebi, H., Evers, P., 2023. “The Impact of Stockout-Based Switching on Fill Rates,” Journal of Business Logistics

Taylor, D., Pritchard, A., Duhan, D., Mishra, S., 2020. “What’s Behind the Empty Grocery Shelves?” Supply Chain Management Review, July 2020, 1-8.

Taylor, D., Pritchard, A., Duhan, D., Mishra, S., 2020. “Demand Disruption and Channel-Based Supply Chain Flexibility,” Supply Chain Management Review, May 2020, 1-12.

Chatfield, D., Pritchard, A., 2018. “Crossover Aware Base Stock Decisions for Service-Driven Systems,” Transportation Research Part E: Logistics and Transportation Review, Vol. 114, 312-330.

Chatfield, D., Pritchard, A., 2013. “Returns and the Bullwhip Effect,” Transportation Research Part E: Logistics and Transportation Review, Vol. 49, 159-175.


  • BUSML 3380 - Logistics Management

    Concepts and methods used to plan and manage logistics activities in a business environment. Understanding of the components of logistics management and tradeoffs required to manage the integrated flow of goods through the supply chain. Prereq: Econ 2001.01, or equiv.; and 2002.01, or equiv. Not open to students enrolled in UUSS, UExp, or PreBSBA-PR.

  • MBA 6243 - Organizations, Markets and Management

    Microeconomics from a management and organizational perspective, developing a framework grounded in the fundamentals of economic theory. Prereq: Enrollment in MBA or WPMBA program, or permission of instructor. Not open to students with credit for 6241 or 812.