Andrew PiletzSenior Lecturer
Marketing & Logistics
Andrew Piletz spent twelve years working in marketing and brand management in the consumer products, food, and healthcare industries, and today he is living out his dream of sharing his real-world experiences with students in the classroom.
Andrew’s professional experiences span across brand strategy, positioning, channel planning, P&L management, new product launches, innovation, and more at companies like Abbott Nutrition, Wallick Communities, and Bob Evans Foods. In addition, Andrew has international business experience helping companies such as Microsoft and Hood Packaging develop their businesses in China.
Personally, Andrew is passionate about his faith and his family. He spends much of his free time with his wife trying to keep up with their three children.
Andrew earned his MBA from The George Washington University and his B.A. in International Studies from The University of Mississippi.
BUSML 7206 - Brand Management
The brand management process, strategic targeting, constructing compelling brand platforms, brand portfolio management, building and sustaining brand equity, brand equity metrics and strategic brand communications. Prereq: 6250 or MBA 6252 or 6253.
BUSML 4254 - International Marketing
Examines theory and practice of marketing across national borders, marketing and market research within different foreign environments, and development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292.
BUSML 3250 - Principles of Marketing
Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.
BUSML 4253 - Global Marketing
Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292 or equiv.