Andrew Piletz
Background
Andrew Piletz spent twelve years working in marketing and brand management in the consumer products, food, and healthcare industries, and today he is living out his dream of sharing his real-world experiences with students in the classroom.
Andrew teaches both undergraduate and graduate courses, primarily focusing on marketing subjects such as Principles of Marketing, Brand Management, and Global Marketing. Driven by a passion for helping students grow holistically (i.e., academically, personally, and professionally) he recently launched Elevate 360, a leadership course designed to help students craft their life strategy and build success in all aspects of life. In recognition of his commitment to creating engaging, impactful learning experiences, he has been honored twice with the Fisher College of Business Outstanding Instructor Award (2023, 2026).
Andrew’s professional experiences span across brand strategy, positioning, channel planning, P&L management, new product launches, innovation, and more at companies like Abbott Nutrition, Wallick Communities, and Bob Evans Foods. In addition, Andrew has international business experience helping companies such as Microsoft and Hood Packaging develop their businesses in China.
Personally, Andrew is passionate about his faith and his family. He spends much of his free time with his wife trying to keep up with their three children.
Andrew earned his MBA from The George Washington University and his B.A. in International Studies from The University of Mississippi.
Courses
- BUSML 3250 - Principles of Marketing
- Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.
- BUSML 4253 - Global Marketing
- Examines the theory of marketing across national borders, as well as marketing and market research within different foreign environments, including the development of marketing strategies by the international company. Prereq: 3250 and BusMHR 2292 or equiv. Repeatable to a maximum of 1.5 cr hrs or 2 completions.
- BUSML 3250H - Principles of Marketing
- Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Honors standing, and Econ 2001.01 or equiv. Not open to students with credit for 3150 or 3250.
- BUSADM 3360 - Elevate 360: A Practical Guide to Career and Life Success
- Imagine if you could take a class that teaches you all the practical things you're going to learn after college, but before you leave college...that's the idea behind Impact 360: A Practical Guide to Career and Life Success. This course aims to help students get a jumpstart on their careers and lives after college by teaching them the practical skills for how to achieve holistic life success.
- BUSML 3150 - Foundations of Marketing
- Presents the concepts, framework and tools of market-based management. Topics include the marketing concept and the role that product, price, promotion and distribution play in marketing strategy and implementation. Prereq: Math 1116, 1130, 1148, or equiv, and Econ 2001.01, or equiv. Not open to students with credit for 3250. Not open to students in BSBA.