Deborah Mitchell | Fisher College of Business

Clinical Associate Professor of Marketing

Marketing & Logistics

Background

Deborah Mitchell is Clinical Associate Professor of Marketing at The Ohio State University. Deborah received her Ph.D. in Marketing and Behavioral Science from the University of Chicago and began her academic career at the Wharton School of the University of Pennsylvania. She has held faculty positions at Stanford University Graduate School of Business and the Johnson Graduate School of Management (Cornell). Prior to joining Fisher in 2012 she was a faculty member at the Wisconsin School of Business (University of Wisconsin-Madison), where she taught various marketing courses and served in leadership roles at the Center for Brand and Product Management.

At Wisconsin, Dr. Mitchell was awarded “School of Business Teacher of the Year” by full-time MBA students two years in a row. She has also been awarded the Excellence in Teaching Award at Wharton, and Outstanding Core Teacher in the Fisher Working Professionals MBA Program. Deborah’s research has been published in the Journal of Consumer Research, Journal of Consumer Psychology and Journal of Advertising. In addition to her academic career, Deborah has worked closely with industry leaders as president of CypressTree Corp. Clients have included General Motors, TIAA, Syngenta, Bristol Meyers Squibb, and CNN. Her consulting work has focused heavily on strategy-based change initiatives, with an emphasis on building engagement, strategic alignment, and executional excellence.

Areas of Expertise

Marketing Management, New Product Development, Social Impact Marketing, Nonprofit Marketing
Strategy Formulation, Strategic Alignment and Execution
Innovation Culture and Leadership

Education

Ph.D. from the University of Chicago Booth School of Business in Marketing and Behavioral Sciences.
M.B.A. from the University of Chicago Booth School of Business in Marketing
B.S. from The Ohio State University, Fisher College in Business Administration

Courses

BUSML 7218 - New Product Management: Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch. Prereq: MBA 6252 (840).
BUSML 4203 - Marketing Strategy: This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.
BUSML 4204 - Marketing Projects: In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.
BUSML 7216 - Social Marketing & Public Policy: Examination of social marketing, which seeks to benefit a targeted population and the general society rather than a marketer or firm. Non-profit, cause marketing, corporate social responsibility, and sustainability issues are explored. Prereq: MBA 6252 or 6253.
MBA 6253 - Marketing: Focuses on the interrelated elements of the marketing mix, its relationship with the other functional areas of management, and marketing responses to the external environment. Prereq: Enrollment in MBA program, or permission of instructor. Not open to students with credit for 840.
BUSML 4240 - New Product Management: Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered. Prereq: 4201, 4202, and BusMHR 2292, or equiv.
BUSML 7206 - Brand Management: The brand management process, strategic targeting, constructing compelling brand platforms, brand portfolio management, building and sustaining brand equity, brand equity metrics and strategic brand communications. Prereq: 6250 or MBA 6252 or 6253.