Deborah Mitchell

Clinical Associate Professor of Marketing
Marketing & Logistics

Background

Deborah Mitchell joined the Fisher Marketing & Logistics faculty team Spring 2012. She has previously taught at University of Wisconsin-Madison, Northwestern University, Stanford, University of Pennsylvania, Cornell, and Temple University. In the past she has been executive director for the Center for Brand and Product Management at University of Wisconsin as well as Associate Dean for the Enterprise MBA Programs and Marketing Services.  Dr. Deborah Mitchell is also the founder and president of Cypress Consulting, a successful marketing corporation with several high profile clients.  Her research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, and other scholarly publications.

Areas of Expertise

Marketing

  • Branding

Education

  • Ph.D. from the University of Chicago Booth School of Business in Marketing and Behavioral Sciences. 
  • M.B.A. from the University of Chicago Booth School of Business in Marketing
  • B.S. from The Ohio State University, Fisher College in Business Administration

Courses

BUSML 7218 - New Product Management
Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch. Prereq: MBA 6252 (840).
BUSML 4203 - Marketing Strategy
This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.
BUSML 4204 - Marketing Projects
In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.