Areas of Expertise

Marketing

  • Advertising
  • Applied Bayesian Modeling in Marketing
  • E-commerce
  • Quantitative Marketing

Education

  • Ph.D., University of Maryland
  • M.S., University of Illinois, Urbana Champaign
  • B.S., Renmin University of China

Courses

  • BUSML 4202 - Marketing Research

    Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.

  • BUSML 7245 - Analytics of Micro Marketing Data

    Focus on the analytics of disaggregate marketing data including appropriate measurement scales and techniques for specific data types. Emphasis on modeling techniques and tools, such as textual analysis, utility-based analysis, and attribution models, to solve marketing problems in corporate setting. Prereq: Enrollment in the SMB-Analytics program, or permission of instructor.