Scott LaCross is a Senior Lecturer and the Vice Chair of the Marketing & Logistics Department. Scott's extensive experience spans across academia, strategic consulting and brand management. He is the Director of the Marketing Consulting Projects program, an Academic Director with the Fisher Executive Education program and the Faculty Advisor for the OSU chapter of the American Marketing Association, Cru at OSU, and Beta Upsilon Chi.
Scott has taught students in a wide range of programs at Fisher including Marketing Consulting Projects, Marketing Strategy, Brand Management, Advertising & Promotional Strategy, WPMBA Marketing Management and the FTMBA Professional Development.
Scott joined the Fisher Marketing & Logistics faculty team in Spring 2013 as an Adjunct Lecturer while also managing his own consulting firm serving companies in the areas of strategic planning, marketing execution, and leadership development. Scott transitioned into a full-time faculty position in Autumn 2016.
Prior to teaching and consulting, Scott held various brand management positions with Sara Lee Corporation and Abbott Nutrition. His experience includes strategic business planning, P&L management, profitability improvement, cross-functional team management, market research design, brand identity and positioning, advertising and promotions development, and new product launches.
Scott earned his MBA from Northern Illinois University and his B.S. in Marketing and Organizational Leadership from Miami University.