Scott LaCross

Senior Lecturer & Vice-Chair

Marketing & Logistics

Background

Scott LaCross is a Senior Lecturer and the Vice Chair of the Marketing & Logistics Department. Scott's extensive experience spans across academia, strategic consulting and brand management. He is the Director of the Marketing Consulting Projects program, an Academic Director with the Fisher Executive Education program and the Faculty Advisor for the OSU chapter of the American Marketing Association, Cru at OSU, and Beta Upsilon Chi.

Scott has taught students in a wide range of programs at Fisher including Marketing Consulting Projects, Marketing Strategy, Brand Management, Advertising & Promotional Strategy, WPMBA Marketing Management and the FTMBA Professional Development.

Scott joined the Fisher Marketing & Logistics faculty team in Spring 2013 as an Adjunct Lecturer while also managing his own consulting firm serving companies in the areas of strategic planning, marketing execution, and leadership development. Scott transitioned into a full-time faculty position in Autumn 2016.

Prior to teaching and consulting, Scott held various brand management positions with Sara Lee Corporation and Abbott Nutrition. His experience includes strategic business planning, P&L management, profitability improvement, cross-functional team management, market research design, brand identity and positioning, advertising and promotions development, and new product launches. 

Scott earned his MBA from Northern Illinois University and his B.S. in Marketing and Organizational Leadership from Miami University.

Areas of Expertise

Marketing
  • Product Development
  • Advertising
  • Branding
  • Pricing
  • Strategy

Education

Courses

  • BUSML 4204 - Marketing Projects

    In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.

  • BUSML 4233 - Advertising and Promotional Strategy

    Provides the tools needed to develop, manage and evaluate an integrated marketing communication campaign. Examines how marketers utilize advertising and promotional programs to enhance marketing efforts. Communication fundamentals, goal setting, creative and media strategy, campaign development and measurement issues, and pricing implications are explored. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for 4230 and 4231.

  • BUSML 4256 - Brand Management

    This course is designed to explore the important role of branding in the marketing process. It will cover key elements that go into developing, managing and maintaining a powerful brand. Prereq: 4201, 4202, and BusMHR 2292, or equiv.

  • BUSML 4203 - Marketing Strategy

    This case course focuses on strategic planning examining how environmental factors affect long-term marketing strategies, how firms adapt to opportunities and threats in dynamic environments and how to assess development of competitive advantages. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv. Not open to students with credit for 752.