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Mike Isler

Lecturer (SEM)

Marketing & Logistics


BUSML 4223 - Foundations of Sales and Sales Management
Examines the basics of business-to-business professional selling and provides core sales management building blocks. Emphasizes the importance of building relationships and adding substantial value to business customers while providing a theoretical and practical overview of the selling and buying process, salesforce structure, and sales tools. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for 4220 and 4221.