Nino Hardt received his Ph.D. in marketing from the Catholic University Eichstätt-Ingolstadt in Germany. He joined the faculty at the Ohio State University in October 2011.

His research is dedicated towards developing new Bayesian methods for use in marketing practice. His field of work includes choice models, direct utility models and rating-scale based survey research. He enjoys industry collaboration, and his research with practitioners has appeared in Marketing Science.

Areas of Expertise


  • Product Development
  • Survey Research and Rating Scales
  • Applied Bayesian Modeling in Marketing
  • Customer Satisfaction
  • Quantitative Marketing


  • Ph.D. Marketing, Catholic University Eichstätt-Ingolstadt, Germany, 2011



Hardt, N., Alex Varbanov and Greg M. Allenby (2016) Monetizing Ratings Data for Product Research, Marketing Science 35(5), pp. 713-726

Kim, Dong Soo, Bailey, Roger A., Hardt, Nino and Greg M. Allenby (2017) Benefit-Based Conjoint Analysis. Marketing Science 36(1), pp. 54-69


  • BUSML 4202 - Marketing Research

    Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.

  • BUSML 7219.02 - Customer Management, Pricing, and Analytics I

    Tools for the analysis of survey and marketplace data. Topics include deign of the surveys, scale development, analysis of the recency, frequency and monetary value of transactions, web-based 'click-stream' data and others. Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7219 or 7219.01.

  • BUSML 8252 - Marketing Models

    A study of recent model-based research in the marketing literature; emphasis on the strengths and weaknesses of various modeling approaches in specific problem areas and evaluation of model-based research. Prereq: Doct standing in BusAdm, or permission of instructor. Not open to students with credit for 951. Repeatable to a maximum of 8 cr hrs or 4 completions. This course is progress graded.