BUSML 4202 - Marketing Research
Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques.
Prereq: 3250 (650), and AcctMIS 2200 (211) , 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 758.
BUSML 7219.02 - Customer Management, Pricing, and Analytics I
Tools for the analysis of survey and marketplace data. Topics include deign of the surveys, scale development, analysis of the recency, frequency and monetary value of transactions, web-based 'click-stream' data and others.
Prereq: MBA 6250, 6252, or 6253. Not open to students with credit for 7219 or 7219.01.
BUSMGT 7256 - Tools for Data Analysis
This course is designed to introduce students to commonly used software programs in data science and improve students' problem solving skills and logical thought processes. Students will be exposed to R, SAS, and SPSS.
Prereq: MBA 6271 or 6273.