Cory Haltman

Cory Haltman is a Marketing Ph.D. Candidate specializing in consumer behavior at The Ohio State University’s Fisher College of Business. Cory’s research interests include psychological response marketing communications and promotions, political ideology as a driver of consumer behavior, and consumer welfare. Cory’s research has been recognized with the Best Paper award at the Indiana University Haring Doctoral Symposium and the Brenda M. Derby Memorial Research Award for Best Student Paper at the Marketing and Public Policy Conference. He also won first place presenting his work at The Ohio State University's Hayes Graduate Research Forum.

Cory holds a B.S. in Marketing and a B.A. in Psychology from Stony Brook University. Prior to starting the doctoral program at Ohio State, Cory worked as a research scientist for the marketing research firm NPD Group (now Circana) and in research and development at the advertising agency McGarryBowen (now dentsuMB). At Ohio State, Cory has taught two semesters of undergraduate marketing research and received the 2024 Fisher College of Business Ph.D. Student Excellence in teaching award.

Advisors

Rebecca Walker Reczek and Grant E. Donnelly

Courses

BUSML 4202 - Marketing Research 

Examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.

Student Evaluation of Instructor (SEI) Ratings:
Summer 2023: 4.95 out of 5 (college average, 4.39/5)
Summer 2022: 4.95 out of 5 (college average, 4.50/5)