BUSML 4240 - New Product Management
Examines strategies for development of successful new products. The five modules of the process (i.e., opportunity identification, concept generation, concept evaluation, product design and development, and launch) will be covered.
Prereq: 4201, 4202, and BusMHR 2292, or equiv.
BUSML 7218 - New Product Management
Strategies and tools for the development of successful new products. Emphasis is placed on opportunity identification, concept generation and testing, product design, and development and launch.
Prereq: MBA 6252 (840).
BUSML 4998 - Undergraduate Research in Marketing & Logistics
Undergraduate Research in Marketing & Logistics for non-honors students.
Prereq: BusAdm 2291 or 499, and Jr standing, and permission of instructor. Repeatable to a maximum of 12 cr hrs or 4 completions. This course is progress graded.