Background

Professor Goodman joined Fisher in 2016 and received his PhD in Marketing at the McCombs School of Business at The University of Texas at Austin. His research investigates consumers’ attraction to large product and feature assortments, and the ensuing choice overload and variety seeking behavior, and he also investigates how and why consumers choose to consume material goods and experiences. His research has appeared in the Journal of Consumer ResearchJournal of Marketing ResearchJournal of Consumer Psychology, Journal of Behavioral Decision Making, Marketing Letters, and Organizational Behavior and Human Decision Processes. He has taught Principles of Marketing, Consumer Behavior, Brand Management, and Judgment and Decision Making courses at both the undergrad and graduate levels. He enjoys travelling, running, Europe ‘72, being a father, wearing turquoise plaid shirts, and consuming in the natural habitat. Prior to joining Fisher, Professor Goodman was Assistant Professor at the University of South Carolina and Washington University in St. Louis. Prior to joining Fisher, Professor Goodman was Assistant Professor at the University of South Carolina and Washington University in St. Louis, where he co-founded the CB Research Lab.

Areas of Expertise

Marketing

  • Consumer Behavior

Education

Ph.D., Marketing, McCombs School of Business, The University of Texas at Austin
B.B.A., Business Honors and Marketing, with honors, McCombs School of Business, The University of Texas at Austin

Publications

Goodman, Joseph K., Selin A. Malkoc, and Brittney Stephenson, “Celebrate or Commemorate? A Material Purchase Advantage when Honoring Special Life Events,” Journal of the Association for Consumer Research, forthcoming. 

Ward, Morgan K., Joseph K. Goodman, and Julie R. Irwin (2014), “The Same Old Song: The Power of Familiarity in Music Choice,” Marketing Letters, 25, 11, 1-11.

Goodman, Joseph K., Cynthia E. Cryder, and Amar A. Cheema (2013), “Data Collection in a Flat World: Strengths and Weaknesses of Mechanical Turk Samples,” Journal of Behavioral Decision Making, 26 (July), 213-224.

Goodman, Joseph K., Susan Broniarczyk, Jill Griffin, and Leigh McAlister (2013), “Help or Hinder? When Recommendation Signage Expands Consideration Sets and Heightens Decision Difficulty,” Journal of Consumer Psychology, 23 (April), 165-174.

Goodman, Joseph K. and Caglar Irmak (2013), “Having versus Using: When a Failure to Estimate Usage Makes Consumers Prefer Multi-Feature Products,” Journal of Marketing Research, 50 (February), 44-54.

Goodman, Joseph K. and Selin A. Malkoc (2012), “Choosing for Here and Now vs. There and Later: The Moderating Role of Construal on Assortment Size Preferences,” Journal of Consumer Research, 38 (December).

Nicolao, Leonardo, Julie R. Irwin, and Joseph K. Goodman (2009), “Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?” Journal of Consumer Research, 36 (August), 188-198.

Goodman, Joseph K. and Julie R. Irwin (2006), “Special Random Numbers: Beyond the Illusion of Control,” Organizational Behavior and Human Decision Processes, 99 (March), 161-174.

Courses

  • BUSML 3250 - Principles of Marketing

    Presents the concepts, framework and tools of market-based management to deliver superior customer satisfaction, value and profitability. The focus of the course is on identifying, creating, delivering and measuring value creation. Prereq: Econ 2001.01 and 2002.01. Not open to students with credit for 3150 (650) or 450 or to students enrolled in UUSS, UExp or PreBSBA-PR.