Jeff Dotson
Background
Dr. Jeffrey Dotson is an Associate Professor of Marketing in the Fisher College of Business at The Ohio State University where he teaches courses in Marketing Research and Product Marketing. His research focuses on the development and application of Bayesian statistical methods to a variety of theoretical and applied marketing and management problems. His research has been published in leading academic journals including Marketing Science, Journal of Marketing Research, Journal of Marketing, Quantitative Marketing and Economics, Strategic Management Journal, Journal of Interactive Marketing, and Journal of Retailing.
Professor Dotson has taught MBA-level courses in Marketing Research, Marketing Analytics, Pricing Strategies, Customer Relationship Management, Survey Research, Generative Artificial Intelligence, and Advanced Analytics. He received his PhD in Quantitative Marketing from the Fisher College of Business at Ohio State University and holds an MS in Statistics and an MBA from the University of Utah. He received his undergraduate degree in Economics at Southern Utah University. Prior to joining OSU, he was a member of the faculty in the Marriott School of Business at Brigham Young University and in the Owen Graduate School of Management at Vanderbilt University.
Areas of Expertise
Marketing
- Product Development
- Survey Research and Rating Scales
- Applied Bayesian Modeling in Marketing
- Customer Satisfaction
- E-commerce
- Pricing
- Quantitative Marketing
- Statistics
Education
PhD Quantitative Marketing - The Ohio State University (2009)
MS Statistics - University of Utah (2005)
MBA - University of Utah (2003)
BS Economics - Southern Utah University (2002)
Courses
- BUSML 4202 - Marketing Research
- Course examines the role of marketing research in the formulation and solution of marketing problems. Emphasis is placed on problem formulation, research design, data collection methods (instruments, sampling, operations) and analysis techniques. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.
- BUSML 4242H - The Strategy and Tactics of Software Marketing
- This course provides an overview of the economics and marketing strategies essential for success in the software industry. Students will gain an understanding of the unique economic factors influencing software products, including pricing models, market competition, and the impact of network effects. Prereq: Honors standing, Engr 1282.04H, and enrollment in the Integrated Business and Engineering (IBE) program; or permission of instructor.