Dale Anne Davidson

Senior Lecturer

Marketing & Logistics


Davidson currently instructs Foundations of Sales and Sales Management, Marketing Capstone Projects, WPMBA and MBA Strategic Sales Management, and Executive Education courses at The Ohio State University and has 30 years business‐to-­business sales management and sales experience. She is retired from Custom Brands Group, a division of Hunter Douglas Window Fashions.

During her tenure at Custom Brands Group she was first, Midwest Regional Sales Manager and then, promoted to National Training and Education Manager.

As Midwest Regional Sales Manager, Davidson managed a 14-state region and 15 District Sales Managers. She was responsible for sales revenue and servicing national retail accounts including Home Depot, Lowe’s, JC Penney’s, The Great Indoors, and Expo.

Davidson developed and implemented communication to accounts to support strategic plans and product programs; and developed region promotions and training programs for retail store associates. Davidson was also responsible for establishing regional sales goals, implementing and managing human resources for the sales staff, sales staff training and development, region strategic planning and execution, and territory planning and development.

As National Training and Education Manager, Davidson directed the development of retail associate product and sales training for Home Depot, JC Penney Retail Division, JC Penney Custom Decorators division, Budget Blinds, Kathy Ireland core dealers, Custom Brands Group Area Sales Managers and Customer Service. Davidson also developed marketing and training materials to support new products and programs, developed and wrote quarterly newsletters for JC Penney Retail, JC Penney Custom, Budget Blinds, and Kathy Ireland core dealers. Davidson was also a member of key management responsible for division strategic plans and execution and eLearning development.

Prior experience includes several years at Rain Bird Corporation, Golf Irrigation Division, first as Midwest Regional Sales manager managing a 15‐state region and 10 distributors and promoted to International Golf Sales Manager, managing global golf irrigation distributors. Davidson also held positions in the healthcare industry at HealthSouth Sports Medicine and Rehabilitation, Marketing Director; Doctors Hospital, Sales Manager, work-­related health program; UNISYS, Senior Financial Sales Representative, and Wang Laboratories, Senior Sales Representative.


  • BUSML 4204 - Marketing Projects

    In this advanced marketing course students will act as a consulting team and work with a client firm on a marketing problem, produce a report and present their work. Prereq: 4201 (750), 4202 (758), and BusMHR 2292 (BusAdm 499.01), or equiv; or enrollment in regional campus General Business Program.

  • BUSML 4223 - Foundations of Sales and Sales Management

    Examines the basics of business-to-business professional selling and provides core sales management building blocks. Emphasizes the importance of building relationships and adding substantial value to business customers while providing a theoretical and practical overview of the selling and buying process, salesforce structure, and sales tools. Prereq: 4201, 4202, and BusMHR 2292, or equiv. Not open to students with credit for 4220 and 4221.

  • BUSML 2223 - Introduction to Professional Selling

    Intro to Pro Selling covers the basics of B2B pro selling and sales skills needed to succeed in a sales career. It emphasizes the importance of building relationships and adding substantial value to business customers by combining theory and actual practice, via role plays. Students will learn the selling and buying process, sales tools, and ethical concerns faced by professional salespeople.