Background

John is currently a Marketing PhD Candidate, specializing in consumer behavior, at The Ohio State University’s Fisher College of Business. John’s research interests include psychological response to promotions, prosocial behaviors, group and social perception, personal causality/control, consumer perceptions and lay theories of science. John was selected as the winner of SCP’s 2020 Dissertation Proposal Competition for his dissertation work on promotions featuring rival groups. His research on consumer perceptions of peer economy brands is forthcoming at the Journal of Marketing. 

Advisor

Dr. Rebecca Walker Reczek