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July 2, 2018
The Ohio State University
The Ohio State University
3 research-based ways to maximize the fun of leisure activities
Research shows that scheduling can undermine enjoyment if it is not done right, according to Selin Malkoc, an associate professor of marketing at Fisher.
July 2, 2018
Fisher College of Business
Fisher College of Business
Lecturer bringing World Cup experience to her classroom
As a member of the 2018 FIFA World Cup Russia Local Organizing Committee in Moscow, Maria Landekhovskaya has a front-row seat to one of the largest sporting events in the world. Landekhovskaya, a senior lecturer in marketing and logistics at Fisher, is also using this unique opportunity to bring global marketing practices and insights back to her classroom in the fall.
July 1, 2018
The Ohio State University
The Ohio State University
Patients aren’t cars: Can business concepts really create better care?
Can a hospital score high marks in patient care while also operating as a lean, mean healing machine business? Yes, says Aravind Chandrasekaran of The Ohio State University’s Center for Operational Excellence at Fisher College of Business. The problem is that what it means to run a “lean” organization is misunderstood.
June 28, 2018
The Columbus Dispatch
The Columbus Dispatch
More companies are offering financial education for employees
More employers are starting to not only supply a paycheck, but also provide help for those who need guidance on how to manage their money. The National Center for the Middle Market, based at Fisher College of Business, reported in November that 77 percent of companies with annual revenue between $10 million and $1 billion are “concerned” about their employees’ financial security.
June 27, 2018
MSN
MSN
Science says this simple trick will make any food taste better
Research from Fisher's Rob Smith and a colleague has discovered that eating food in an unconventional ways makes it taste better. This theory applies to other aspects of life as well.
June 26, 2018
The Ohio State University
The Ohio State University
Why popcorn tastes better when you eat it with chopsticks
If you are not enjoying your favorite things as much as you used to, new research suggests a way to break through the boredom: Try the same old things in new ways. Research from Fisher's Rob Smith and his colleagues found that people found new enjoyment in popcorn, videos – even water – when they consumed them in unconventional ways.
June 25, 2018
Forbes
Forbes
Goodbye to the buy button?
Fisher's Deb Mitchell weighs in on the future of the buy button in the online marketplace: “Alexa can’t demo visuals. But some people don’t need visual product information, so these devices will impact consumer behavior in a big way.
June 25, 2018
Fisher College of Business
Fisher College of Business
$17M commitment strengthens entrepreneurship at The Ohio State University
A generous commitment of $17 million by the Keenan Family Foundation has enabled The Ohio State University Max M. Fisher College of Business to strengthen its commitment to entrepreneurship. The Keenan Center for Entrepreneurship will focus on cultivating students’ entrepreneurial skill sets and create an enriched extracurricular experience around entrepreneurship.
June 25, 2018
Smart Business Magazine
Smart Business Magazine
Strategic alliances and the middle-market firm
Strategic alliances are used by firms for a variety of purposes, but Oded Shenkar, of the National Center for the Middle Market, says they can especially benefit middle-market firms that need to augment their limited skills and resources.
June 25, 2018
Columbus Business First
Columbus Business First
Ohio State lands $17M gift to launch entrepreneurship center
Ohio State University's Fisher College of Business has received a pledge of $17 million from the Keenan Family Foundation to establish a new entrepreneurship center.
June 25, 2018
The Columbus Dispatch
The Columbus Dispatch
Family donates $17 million to Ohio State for entrepreneurship center
Ohio State University students will have a new entrepreneurship resource thanks to a $17 million gift. The Tim and Kathleen Keenan Center for Entrepreneurship will focus on cultivating students’ entrepreneurial skills and creating an extracurricular experience around entrepreneurship.
June 23, 2018
Global News
Global News
Micro-targeting: How Facebook is selling you to advertisers
“Now we start having the ability to target ads to people based on much more complex algorithms,” says Fisher's Rob Smith. “So instead of ‘people who are between the ages of 40 and 60 tend to watch this show,’ it’s ‘I would like to target someone who is 27-years-old, who lives in this place, who likes tennis and is interested in buying a new tennis racket right now.’”
June 21, 2018
Fisher College of Business
Fisher College of Business
Harrison honored with regional service award
Recognizing his commitment to education and the professional and personal development of underrepresented students at Ohio State and throughout the region, David Harrison was recently honored by the National Association of Black Accountants.
June 20, 2018
Newsweek
Newsweek
Mounting research suggests you really should be drinking coffee
People who drank more coffee contributed more to group meetings and tended to stay on-topic compared to their decaffeinated co-workers. Coffee drinkers also evaluated team performance more positively as a result of increased alertness, Ohio State University researchers found.
June 19, 2018
Poets&Quants for Execs
Poets&Quants for Execs
2018 Best EMBAs: Geoffrey Rinehart, Ohio State
Fisher Executive MBA graduate Geoffrey Rinehart shares his experiences from his time at Ohio State, the EMBA program and offers advice to future students.
June 19, 2018
The Conversation
The Conversation
How setting a schedule can make you less productive
You might think you've made your day more efficient – but it can actually affect what you accomplish during your unstructured time, according to research by Fisher's Selin Malkoc.
June 19, 2018
Fisher College of Business
Fisher College of Business
Executive Education program working to build supplier diversity skills
A partnership between Fisher and the Ohio Minority Supplier Development Council is providing minority business leaders with a key opportunity to establish and augment operational excellence programs within their firms.
June 19, 2018
Consumer HealthDay
Consumer HealthDay
Warning labels can scare folks away from sugary drinks
People are less likely to buy sugary drinks if they see warning labels that include graphic pictures of health consequences such as obesity, diabetes and tooth decay, according to research from Fisher's Grant Donnelly and his colleagues.
June 19, 2018
Poets&Quants for Execs
Poets&Quants for Execs
2018 Best EMBAs: Dustin Keith, Ohio State
Ohio State Fisher Executive MBA graduate Dustin Keith shares his experiences in the school's EMBA program and offers advice to future students.
June 18, 2018
Fisher College of Business
Fisher College of Business
AMA, Fisher explore the role of marketing and public policy
Highlighting the relationship between theory and practice, Fisher College of Business teamed up with the American Marketing Association (AMA) for the
June 18, 2018
Fisher College of Business
Fisher College of Business
Fisher launches International Business minor
Building on its commitment to providing students with critical opportunities to gain global skills and perspectives, Fisher College of Business has launched an International Business minor for undergraduates.
June 18, 2018
Yahoo UK
Yahoo UK
Are we ever truly sorry?
So what makes a good apology? According to a study by Roy Lewicki, a professor at the Ohio State University’s Fisher College of Business, the perfect apology has six components.
June 18, 2018
The Ohio State University
The Ohio State University
When consumers don’t want to talk about what they bought
One of the joys of shopping for many people is the opportunity to brag about their purchases to friends and others. But new research from Anna Paley, a visiting scholar in marketing at Fisher, found one common situation in which people would rather not discuss what they just bought: when they’re feeling like money is a little tight.
June 14, 2018
Fisher College of Business
Fisher College of Business
GAP program continuing to build global competencies
Valuable opportunities to gain global perspective while putting business skills into practice remains a key differentiator for students at Fisher — th
June 14, 2018
Fisher College of Business
Fisher College of Business
Shepfer honored with 2018 university Career Services Award
Preparing tomorrow’s business leaders for career success is part of the Fisher experience. From world-class faculty, to an entrepreneurially focused curriculum, to dedicated resources available from an award-winning Office of Career Management (OCM), students enjoy a culture rich with opportunities for personal and professional development.