The science of giving gifts your loved ones won’t want to return
The Washington Post
And as you ponder gift choices, you may want to consider whether this holiday season is an extra-special one for your recipients. At moments in life worth celebrating, material goods beat out experiences as gifts, according to researchers from Fisher's Selin Malkoc and her colleagues at Washington University, because those objects can evoke memories and feelings of meaningful events for years to come.
December 11, 2018