Executive Education
Supply Chain of the Future: Creating Customer Value and Competitive Advantage

students in class

Organizations can no longer rely primarily on customer loyalty to succeed.

While traditional supply chains focused on stability and cost minimization, future supply chains will need to create distinctive customer value and become much more responsive to remain competitive. Managing the complex network of cross-functional, cross-firm activities that support sustained value creation can be challenging. Today's leaders must build the right portfolio of supply chain capabilities, take advantage of appropriate technology, sense current consumer trends, and have strong leadership skills to choreograph resilient supply chains. 

Our two-day program helps you expand your current supply chain perspectives and push beyond traditional ideas. Get the advantage of recognizing how supply chain management contributes to overall business success. Through activities, discussion forums and a live case study, our participants explore advanced approaches for making more effective and faster decisions with longer lasting benefits.

Program Details

Program Dates

June 20-21, 2024


Registration Deadline

June 6, 2024

Delivery Method Two full days, on campus

$1,950 per participant 

Promotions and Available Discounts

  • Discounts are available for Ohio State University employees, OSUWMC employees, Veterans, employees from non-profit organizations and organizations who send three or more employees.  For more information about discounts please contact Meredith Conder at conder.11@osu.edu.
Prospective Participant Profile

This program is valuable for anyone involved with running or who interacts with supply chains. Professionals and executives in supply chain, logistics, operations, sourcing, sales, IT, marketing, human resources, and/or finance will gain new insights into the creation of value through supply chain management and its impact on the bottom line.

  • Executives, and other leaders, who need to connect supply chain decisions with the overall company strategy and the bottom line, whether or not they are directly involved with the supply chain.
  • Professionals whose job scope is expanding to include supply chain decisions, and those who must assess and support the impact of supply chain activities on strategic initiatives.
  • Supply chain, logistics, sourcing and operations professionals whose increased responsibilities include providing input to their firm’s strategy.
  • Leaders in other functional areas who desire to learn how they can contribute to a company’s supply chain success or who recognize they are directly impacted by the supply chain activities of their company.
  • Managers in both supply chain and non-supply chain roles who anticipate an increase in job scope in the near future.
Program Schedule

Download Sample Program Schedule

Course Takeaways

  • Open/Close At the conclusion of the program, you will be able to...
    • Build personal and corporate networks to enhance your supply chain knowledge.
    • Refresh and challenge your perspectives on the role of supply chain management in corporate success.
    • Incorporate feedback to increase your confidence to pursue and lead changes needed to realize a supply chain of the future.
    • Sell your vision of a supply chain of the future to stakeholder audiences.
    • Create a consumer-centric supply chain strategy.
    • Evaluate which suppliers and customers will give you the best ROI with respect to creating supply chain value.
    • Analyze supply chain activities with an eye towards enhanced consumer value creation.
    • Position yourself and your organization as supply chain experts.

What You Will EarnExample certificate of completion

Once you successfully complete the program, you will be eligible to receive a certificate of completion from The Ohio State University Fisher College of Business. You may proudly display this certificate in your office or home to showcase your accomplishment. You may also add this certificate to the licenses and certifications section of your LinkedIn profile. This will allow you to showcase your newly acquired experience to your network and stand out in your field.

We also value your commitment to learning, and as a token of appreciation, we offer a 10% discount on future topic-based programs you wish to pursue through Executive Education at Fisher College of Business. We believe that learning is a lifelong journey, and we are proud to be a part of yours.

  • Value for Individual
    • Increased confidence to lead supply chains by harnessing technology to fulfill business goals
    • Understanding of emerging supply chain concepts needed to make better decisions
    • New approaches to evaluating, managing and developing different resources, suppliers, technologies and skills to achieve strategically aligned supply chain management goals
    • New skills to ensure supply chain responsiveness.
    • A competitive edge through mastering supply chain concepts in the critical elements in supply chain strategic planning and beyond.
    • A broader network of professionals and faculty focused on supply chain
  • Value for Company
    • Enhance the capabilities of their supply chain talent
    • Increase the responsiveness of their supply chain
    • Identify new strategies for creating value through supply chain activities
    • Build  a better understanding of how supply chains provide value to their customers
    • Use their supply chain capabilities as a competitive differentiator

Our Faculty

  • Open/Close Keely L. Croxton, Professor of Logistics

    keeley croxton headshotKeely L. Croxton is a Professor of Logistics in the Department of Marketing and Logistics at The Ohio State University.  Her research interests are in supply chain management.  She has developed an expertise in supply chain resilience, focused on helping companies balance their inherent vulnerabilities with their management capabilities in order to effectively respond to disruptions in the supply chain.  She is also interested in further developing a process-oriented framework for supply chain management, with special focus on demand management and relationship management.  Her research has been published in several leading journals and she has been awarded the Bernard J. LaLonde Best Paper Award for the Journal of Business Logistics.  She is also the author on several chapters of Supply Chain Management: Processes, Partnerships, Performance. She received her Ph.D. from the Massachusetts Institute of Technology (MIT) and her undergraduate degree from Northwestern University.  Before joining academia, she worked in the automotive, paper and packaging, and third party logistics industries.  

    At The Ohio State University, Keely teaches modeling, forecasting, and supply chain management at the undergraduate, MBA, Ph.D. and Executive Education levels.  She also teaches Social Impact to MBA students.  She is on the advisory board of OSU’s Global Water Initiative.

  • Open/Close A. Michael Knemeyer, Distinguished Professor of Logistics

    Mike Knemeyer headshotA. Michael Knemeyer is a Distinguished Professor of Logistics in the Department of Marketing and Logistics at The Ohio State University.  He holds a Ph.D. in logistics from the University of Maryland, College Park.  His dissertation focusing on logistics outsourcing won the Institute for Supply Management outstanding dissertation award.  He received his BSBA in logistics and marketing from John Carroll University, where he was recognized as the outstanding logistics student in his graduating class.

    His research focuses on the areas of logistics outsourcing, supply chain risk management, and supply chain collaboration. Mike’s work has been accepted for publication in leading journals, including Harvard Business Review, California Management Review, Supply Chain Management Review, Journal of Business Logistics and Journal of Supply Chain Management. Findings from his research have also been cited in World Trade Magazine and the Wall Street JournalHe is co-author of two books:  Contemporary Logistics and Building High Performance Business Relationships. He is also the author on several chapters of Supply Chain Management: Processes, Partnerships, Performance.  

    At The Ohio State University, Mike teaches a variety of undergraduate, graduate and doctoral level courses. He is a frequent speaker at academic conferences, executive education seminars, and professional meetings.  He has received recognition for excellence in teaching at the University of Maryland and The Ohio State University.

  • Open/Close Cancellation/ Transfer Policy

    All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew at mcandrew.28@osu.edu with the name of the program, followed by “cancellation” or “transfer” in the subject line.

    • Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund.
    • Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund.
    • Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee.
    • If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.
Contact Us

Jennie McAndrew
Education Program Senior Specialist, Executive Education