Executive Education
Introduction to Business Analytics

Discussing data analytics

Analytics play a crucial role in helping organizations make informed decisions, improve efficiency and achieve their goals.

Business Analytics in simple terms is transforming data into insights that will aid in making better decisions.  Business Analytics can be used to answer a number of business questions, from driving efficiency to lowering risk.  All companies today are using analytics in one form or another from the simple (Descriptive Analytics) to the complex (Prescriptive). Crunching numbers is a skill, but interpreting the results and determining what to do based on those results are skills that companies are searching for today.

In this program, participants will learn the basics to get started on their analytics journey and will discuss these five key topics: critical thinking, statistics, data visualization, programming and conveying results. Additional resources will be shared should participants wish to further their path in one of these areas.

Program Details

Program Dates

February 28-29, 2024


Registration Deadline

February 14, 2024

Delivery Method Two full days, on campus

$1,950 per participant 

Promotions and Available Discounts

  • Early bird discount: Use code EARLYBIRD24ANALYTICS if registered by January 31, 2024.
  • Discounts are available for Ohio State University employees, OSUWMC employees, Veterans, employees from non-profit organizations and organizations who send 3 or more employees.  For more information about discounts please contact Meredith Conder at conder.11@osu.edu.
Prospective Participant Profile

This class is NOT for individuals that are already working or employed in Analytics. Instead, this class will be valuable for...

  • Individuals who are interested in and want to learn more about analytics for both personal and business reasons
  • Individuals who are interested in changing roles at their current company and need to begin the upskilling process with a focus on Analytics.  The class will provide them with an introduction to Business Analytics and a “road map” of skills/interests that they can use to find and take additional classes to increase those skills/interests.
Program Schedule

Check back soon for a detailed program schedule. 

Course Takeaways

What You Will EarnExample certificate of completion

Once you successfully complete the program, you will be eligible to receive a certificate of completion from The Ohio State University Fisher College of Business. You may proudly display this certificate in your office or home to showcase your accomplishment. You may also add this certificate to the licenses and certifications section of your LinkedIn profile. This will allow you to showcase your newly acquired experience to your network and stand out in your field.

We also value your commitment to learning, and as a token of appreciation, we offer a 10% discount on future topic-based programs you wish to pursue through Executive Education at Fisher College of Business. We believe that learning is a lifelong journey, and we are proud to be a part of yours.

  • Value for Individual
    • Learn to effectively identify and collect data to make better informed decisions for your business, maximizing its potential for growth.
    • Develop the skills to analyze historical data and predict future trends. Make confident forecasts and strategies for your business's path forward. 
    • Discover how to select the most appropriate tool for decision-making, in line with your business objectives. Optimize your future business strategies and ascertain the types of predictions you can make to build these strategies.
    • Acquire the art of crafting compelling narratives using data, providing your business proposals or reports with persuasive storytelling.
  • Value for Company
    • As technology advances and more information is generated, companies need to leverage the power of data literacy to drive decision-making and innovation.
    • Unlike intuition-based decision-making, data-driven insights offer a level of accuracy and reliability that is hard to beat. By using data to drive decision-making, businesses can minimize risk, optimize efficiency, and improve their bottom line.
    • Data literacy skills are critical for turning raw data into workable insights. Without this knowledge, it can be challenging to make sense of the vast amount of information available to businesses today.
    • Consumer data is a goldmine of information for businesses. By analyzing consumer data, companies can gain valuable insights into who their target market is and how best to reach them. This information can be used to develop targeted marketing campaigns that are more likely to be effective.
    • When businesses can understand and analyze data effectively, they are better positioned to identify emerging trends, develop new products, and improve existing processes. In this way, data literacy fuels business growth and drives innovation.

Program Faculty

  • Open/Close Cancellation and Transfer Policy

    All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew at mcandrew.28@osu.edu with the name of the program, followed by “cancellation” or “transfer” in the subject line.

    • Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund.
    • Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund.
    • Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee.
    • If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.

Jennie McAndrew
Education Program Senior Specialist