AI Prompt Engineering for Business Strategy and Innovation
Using AI without understanding prompt engineering is like riding a bicycle without tires—you might move forward, but it’ll be slow, frustrating, and far less effective. If you know how to ask AI the right questions, it can draft reports, streamline workflows, generate ideas, create presentations and support decision-making. Prompt engineering transforms AI from a hit-or-miss tool into a reliable, high-performing business partner.
The AI Prompt Engineering for Business Strategy and Innovation program gives professionals the practical skills to make AI work smarter and faster. In just two days, you’ll learn how to structure prompts that drive accurate, useful results for your specific business needs—whether you're brainstorming strategies, automating workflows, or enhancing customer engagement. No technical background is required for this program—just a desire to roll up your sleeves and practice what you learn.
AI is transforming how businesses operate, from customer service and content creation to automation and strategic decision-making. This program equips professionals with the skills to effectively communicate with AI, improving efficiency, creativity, and problem-solving. Without prompt engineering, AI is guesswork. With it, you can focus on what matters most: better insights, faster execution, and more creative solutions.
- How can AI be leveraged to improve productivity and efficiency?
- How does prompt engineering shape the quality and accuracy of AI-generated responses?
- What frameworks and techniques ensure AI provides useful, actionable insights?
- How can AI be tailored to different business functions, including marketing, operations, and leadership?
Program Details
Program Dates
April 23-24
Registration Deadline
April 9, 2025
Delivery Method
Two full days, on-campus
Cost
$1,950
Participants must also purchase ChatGPT Plus and Gemini service prior to the start of the program.
ChatGPT Plus: $20/month. You may cancel after the program concludes.
Gemini: You will receive a free trial for one month, but afterwards the price is $20/month.
Promotions and Available Discounts
- Register for the program by March 26, 2025 and use code EARLYBIRD25AI to save $100.
- Discounts are available for Ohio State University employees, OSUWMC employees, Veterans, employees from non-profit organizations, and organizations who send 3 or more employees. For more information about discounts, please contact Meredith Conder at conder.11@osu.edu.
Prospective Participant Profile
This program is designed for:
- Business leaders, entrepreneurs, and professionals looking to integrate AI into daily operations.
- Marketing, sales, and customer service teams aiming to enhance engagement using AI-driven content.
- Innovators and problem-solvers who want to use AI for brainstorming, research, and automation.
- Consultants and strategists optimizing AI for business insights and decision-making.
Those who seek to use AI for content generation, workflow automation, and decision support who need to structure prompts that generate high-quality, relevant, and useful AI responses will find this program immediately relevant. Additionally, the program will be relevant to those who have a desire to enhance creativity, strategic thinking, problem solving, and/or to reduce inefficiencies in repetitive tasks or research by leveraging AI tools. There is no technical background required to register for the program, but familiarity with business strategy and communication is helpful. Professionals in leadership, marketing, sales, operations, or consulting will find immediate applications.
Program Schedule
Stay tuned for a detailed program schedule.
*Program Agenda is subject to change.
- Improved AI interactions: Learn to craft effective prompts for clearer, more accurate AI responses.
- Increased efficiency: Consider and explore how AI can help you do more than just send emails!
- Better decision-making: Leverage AI-generated insights to support strategic business moves.
- Enhanced creativity & problem-solving: Apply AI for brainstorming, marketing content, and innovative solutions.
- Reduced frustration with AI tools: Gain the skills to get the best possible outputs from AI platforms.
- Employees learn method to integrate AI effectively into their daily work.
- AI will support and possibly improve engagement and operational efficiency.
- Businesses will reduce time spent on manual tasks, increasing overall productivity.
- AI-generated insights can enhance decision-making and innovation.
Program Components
- Ability to structure AI prompts for maximum impact.
- Understanding of different AI prompting techniques and when to use them.
- Hands-on experience improving AI-generated outputs for specific business tasks.
- Confidence in using AI as a strategic tool for work and innovation.
- Communicate effectively with AI to generate high-quality, relevant responses.
- Optimize AI tools for tasks such as content creation, research, automation, and decision support.
- Leverage AI for strategic business problem-solving and workflow improvements.
- Identify and correct AI biases, ensuring ethical and responsible AI use.
- Apply AI-driven insights to enhance productivity, creativity, and efficiency.
All cancellations and transfers must be received in writing. Submit your request via email to Jennie McAndrew at mcandrew.28@osu.edu with the name of the program, followed by “cancellation” or “transfer” in the subject line.
- Cancellations must be made at least thirty (30) days prior to the first day of the program in order to be eligible for a full refund.
- Cancellations must be made at least fourteen (14) days prior to the first day of the program in order to be eligible for a 50% refund.
- Any cancellations made less than fourteen (14) days prior to the first day of the program will forfeit the registration fee.
- If you for any reason are unable to attend the program, please consider sending someone in your place. Participants can transfer their registration to someone else within their organization at no charge up to 24 hours before the first day of the program.