2018-2019 Academic Year

  • 2018 AUTUMN SEMESTER

    BUSML 8250: Consumer Behavior

    Description: This seminar will focus on the study of academic literature in consumer behavior with emphasis on the theoretical and empirical contributions of consumer research.

    Instructors: Rebecca Reczek (reczek.3@osu.edu)

    Full Semester, Tuesday 2:15-5:15PM.

  • 2019 SPRING SEMESTER

    BUSML 8253: Recent Advancements in Marketing Research

    Description:  This seminar will focus on recent developments and applications of Bayesian statistical methods in marketing. The course is targeted to students interested in developing a conceptual understanding of quantitative models, and their operational translation into methods for data analysis. 

    Instructors: Greg Allenby (allenby.1@osu.edu)

    Full Semester, Time TBD.