Marketing PhD Course Offerings

BUSML 8250: Consumer Behavior

Description: This seminar will focus on the study of academic literature in consumer behavior with emphasis on the theoretical and empirical contributions of consumer research.

Instructors: Rebecca Reczek (reczek.3@osu.edu)

Full Semester, Tuesday 2:15-5:15PM.

BUSML 8253: Recent Advancements in Marketing Research

Description: This seminar will focus on recent developments and applications of Bayesian statistical methods in marketing. The course is targeted to students interested in developing a conceptual understanding of quantitative models, and their operational translation into methods for data analysis.

Instructors: Greg Allenby (allenby.1@osu.edu)

Full Semester, Time TBD.