2017-2018 Academic Year


    BUSML 8252: Marketing Models

    Description: BUSML 8252 will focus on recent developments of quantitative methods in marketing. The course is targeted to students interested in developing a conceptual understanding of quantitative models and an appreciation of the literature in this area. Quantitative models aim to explain consumer and firm behaviors and their relationship to managerial decision making. This course surveys quantitative research in marketing, with a focus on statistical and game-­‐ theoretic models. It covers statistical, economic and game-­‐theoretic as well as quantitative psychological models. The main focus is on economic models of choice. The goal of the course is to a) raise students' awareness of this literature and b) stimulate new research interests. By the end of the course, students should be familiar with the key issues and approaches in quantitative marketing, the strengths of these research streams, and the opportunities to extend them.

    Instructors: Max Joo () / Nino Hardt ()

    Full Semester, Tuesday Term 1, 12:00-3:00 PM / Term 2, 2:00-5:00 PM


    BUSML 8250: Consumer Behavior

    Description:  BUSML 8250 will focus on the study of academic literature on consumer behavior with emphasis on the theoretical and empirical contributions of consumer research.

    Instructors: Selin Malkoc (

    Full Semester, Tuesday, 1:00-4:00 PM