Marketing

Understand what people value and how organizations can create meaningful connections around it. Fisher’s marketing specialization explores how businesses understand customers, develop products and experiences, build brands and communicate value in an evolving marketplace.

Through coursework in consumer behavior, marketing strategy, branding, research and digital marketing, you’ll learn to use insights and creativity to solve business problems and connect organizations with the audiences they serve. This foundation can prepare you for careers in brand and product management, advertising, sales, market research, digital marketing and other areas of the field.

Put your interests into practice through opportunities such as the American Marketing Association and other student organizations, where you can develop professionally, build your network and connect with fellow students interested in marketing.

Explore the marketing specialization below and learn how insight, strategy and creativity come together to create value.

Curriculum Requirements

Your specialization requirements depend on the curriculum in place when you entered Fisher. As we transition to our redesigned undergraduate curriculum, requirements for both curricula are provided below.

See the foundational and major core requirements that complements your specialization.