“Now we start having the ability to target ads to people based on much more complex algorithms,” says Fisher's Rob Smith. “So instead of ‘people who are between the ages of 40 and 60 tend to watch this show,’ it’s ‘I would like to target someone who is 27-years-old, who lives in this place, who likes tennis and is interested in buying a new tennis racket right now.’”

People who drank more coffee contributed more to group meetings and tended to stay on-topic compared to their decaffeinated co-workers. Coffee drinkers also evaluated team performance more positively as a result of increased alertness, Ohio State University researchers found.

Fisher Executive MBA graduate Geoffrey Rinehart shares his experiences from his time at Ohio State, the EMBA program and offers advice to future students.

Ohio State Fisher Executive MBA graduate Dustin Keith shares his experiences in the school's EMBA program and offers advice to future students.

People are less likely to buy sugary drinks if they see warning labels that include graphic pictures of health consequences such as obesity, diabetes and tooth decay, according to research from Fisher's Grant Donnelly and his colleagues.

So what makes a good apology? According to a study by Roy Lewicki, a professor at the Ohio State University’s Fisher College of Business, the perfect apology has six components.

As if we needed more reasons to love our coffee, researchers have discovered that people work better together under the influence of coffee.

See how The Risk Institute at Fisher College of Business is leading the discussion to combat the issue of distracted driving.

In 1975 the percentage of corporate profits that came from the top 100 U.S. firms was 48.5 percent, according to research conducted by finance professors Kathleen Kahle of the University of Arizona and René Stulz of Ohio State.

Research by Selin Malkoc finds that upcoming meetings hinder progress and stop you from being productive.

Research by Selin Malkoc and her colleagues found, in a series of eight tests, that time seems shorter to people when it comes immediately before a scheduled task or appointment. Therefore when we have a meeting booked in our diary, we’re inclined to do less work and fill the time prior to the meeting with minor tasks, rather than knuckle down and complete something productive. 

Using research by Fisher's Robert Lount which showed friends tended to perform better than teams made up of strangers, the Times examines the many dynamics of office friendships.

"For now, expect the Chinese to go back to buying lots of U.S. soybeans and Boeing aircraft, a big-ticket item that can move the needle," said Oded Shenkar, a China expert and business professor. "But what else can the Chinese buy from the U.S.?"

"Oftentimes we forget that leadership is about relationships," says Jasmine Hu, an associate professor of management at Fisher. "It is not just what team leaders want to provide to their members. It is also what team members want or expect from their leaders."

The KPMG Master of Accounting program, a joint effort with Villanova University’s School of Business and The Ohio State University Fisher College of Business, funnels undergraduates into the program with a focus on data analytics.

A new study, co-authored by Rene Stulz, the Everett D. Reese Chair of Banking and Monetary Economics at Fisher, explores these issues through a massive sample of data breaches that affected U.S. public corporations from 2005 through 2014 and examines the repercussions three years out.

Fisher's Sankha Ghosh was selected one of Poets&Quants' Best & Brightest MBAs, the publication's fourth annual celebration of students who’ve made a lasting impact on their business schools.

“(Amazon is) one of the smartest companies on the planet, and it has become a training ground for MBAs,” says Shashi Matta, faculty director of the MBA program at Ohio State University’s Fisher College of Business. “They are absolutely hungry for talent and growth.”

Tom Stewart, executive director of NCMM, observed a similar pattern among the subgroups in his report: larger companies were more confident.

KPMG is partnering with business schools such as Fisher College of Business to create master’s programs that update a traditional field with the latest technology.

Fisher's Rebecca Walker Reczek, Daniel Zane and their colleagues find that consumers are more likely to forget when a product is made unethically than when a product is made ethically.

Humans naturally seek out cliques or in-groups. But Fisher's Tanya Menon encourages us to break out of our social comfort zones, for wider opportunities to grow.

“The United States is experiencing the third-longest period of interrupted growth in its economic history, and this has been led by mid-market companies,” says Thomas Stewart, NCMM’s executive director.

“Underwriters don’t have the tools to measure the risk properly,” explained Phil Renaud, executive director at the Risk Institute. Renaud said he expects the industry to catch up quickly, primarily with embedded technology of its own. “No one in the market is actually forcing them to change.”

Shashi Matta says that above all else, a tagline “...should embody the brand’s value proposition, which in turn must be driven by the organization’s ‘most value insight’ about its customers. That insight must lead the organization to articulate the most compelling way it can add value to the consumer’s life."