Undergraduate Marketing
Undergraduates student majoring in marketing complete four required courses. In addition, students will complete four electives from a set of varied course offerings in the areas of distribution, services, global marketing and retailing.
- BUSM&L 3250: Principles of Marketing
- BUSM&L 4201: Consumer Behavior
- BUSM&L 4202: Marketing Research
- BUSM&L 4203: Marketing Strategy
- BUSM&L 4204: Marketing Projects
- BUSM&L 4210: Advanced Marketing Research
- BUSM&L 4211: Marketing Analysis and Forecasting
- BUSM&L 4212: Customer Relationship Management
- BUSM&L 4222: Service Marketing
- BUSM&L 4223: Foundations of Strategic Sales
- BUSM&L 4224: Strategic Sales Leadership
- BUSM&L 4232: Digital Marketing
- BUSM&L 4233: Advertising and Promotional Strategy
- BUSM&L 4240: New Product Management
- BUSM&L 4241: Entrepreneurial Marketing
- BUSM&L 4251: Retail Management
- BUSM&L 4252: Social Marketing and Public Policy
- BUSM&L 4253: Global Marketing
- BUSM&L 4254: International Marketing
- BUSM&L 4255: Sustainability Marketing for Consumers, Firms & Society
- BUSM&L 4256: Brand Management
- BUSM&L 4258: eCommerce Digital Advertising
Marketing Major Concentrations
Through collaboration between faculty, alumni and industry leaders, the Department or Marketing and Logistics has created four tracks within the marketing major: Research Analyst, Client Management, Marketing Communications Specialist and Marketing Innovation Specialist. Students pursing one of the four tracks are expected to have more intellectual experience in their respective areas of interest and be more competitive job seekers. While pursuing a track is optional, it is highly recommended. Students choosing to pursue a track will have the same degree and major credit hour requirements as students not pursuing a track.
Research Analyst
Marketing Electives
- Advanced Marketing Research
- Market Analysis and Forecasting
- Customer Relationship Management
Suggested Free Electives and GECs
- Intro to Mathematical Statistics I & II (STAT 4201 & 4202)
- Data Analysis I & II (STAT 5301 & 5302)
- Survey Research (STAT 5510).
- A minor in statistics is also strongly suggested
Client Management
Marketing Electives
- Sales Management
- Professional Selling
- Services Marketing
- Retail Management
Suggested Free Electives and GECs
- General Psychology (PSYCH 1100)
- Social Psychology (PSYCH 2367)
- Persuasion (COMM 3628)
- Communications and Conflict Management (COMM 3330)
- Conflict and Negotiations (BUSMHR 4220)
- Supply Chain Management (BUSML 4383)
- Purchasing Strategy (BUSMGT 4262)
Marketing Communications
Marketing Electives
- Advertising Management
- Promotional Strategy
- Digital Marketing
- eCommerce Digital Advertising
Suggested Free Electives & GECs
- General Psychology (PSYCH 1100)
- Social Psychology (Psych 2367)
- Persuasion (COMM 3628)
- Media Planning (COMM 3345)
- Public Relations (COMM 4337)
- Crisis Communication (COMM 3333)
Product Development
Marketing Electives
- New Product Management
- Entrepreneurial Marketing
- Market Analysis and Forecasting
Suggested Free Electives & GECs
- Current Economic Issues in the U.S. (ECON 2367.02)
- Entrepreneurship (BUSMHR 2500)
- New Venture Creation (BUSMHR 3510.01)
- Entrepreneurial Finance (BUSFIN 4215)
- Leading High Performance Ventures (BUSMHR 3250)
- Students in this track are urged to pursue a minor in entrepreneurship
Dual Major
Students intending to dual major in marketing and logistics will be able to count a few of the elective courses in marketing toward a major in logistics, and vice-versa. Students interested in a dual major should meet with an academic advisor.