Fall Semester 2017 New Product Development Workshop

November 17th, 2017

Morning Sessions (Gerlach Hall 315)

9:00AM - Vanessa Patrick, University of Houston, Minimalist vs. Maximalist: When and How Differences in Design Styles Influence Consumer Self-Brand Connection

10:45AM - Claudia Townsend, University of Miami, (Mis)predicting Liking of Product Aesthetics: How Color and Pattern Intensity Influence Sensory Liking in Prospect and Experience

Afternoon Sessions (Gerlach Hall 355)

1:45PM - Ravi Mehta, University of Illinois, New Product Ideation Creativity: The Role of End-user Incorporation through Visual Mental Imagery

Spring Semester 2017 New Product Development Workshop

April 7th, 2017 

Morning Sessions (Gerlach Hall 305)

9:00AM - Barry Bayus, University of Carolina, Crowdsourcing Solutions: Are Two Heads Better than One?

10:45AM - Olivier Toubia, Columbia University, Leveraging Text Analysis and Big Data for Creativity

Afternoon Sessions (Mason Hall 405)

2:00PM - Karl Ulrich, University of Pennsylvania, Product Innovation, Firm Assets, and the Threat of Technological Disruption