Spring Semester 2017 New Product Development Workshop

April 7th, 2017 

Morning Sessions (Gerlach Hall 305)

9:00AM - Barry Bayus, University of Carolina, Crowdsourcing Solutions: Are Two Heads Better than One?

10:45AM - Olivier Toubia, Columbia University, Leveraging Text Analysis and Big Data for Creativity

Afternoon Sessions (Mason Hall 405)

2:00PM - Karl Ulrich, University of Pennsylvania, Product Innovation, Firm Assets, and the Threat of Technological Disruption