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Private foundations have two advantages — donors can use a foundation to “make a big splash publicly” and rally people around their cause, while also locking in “immediate tax deductibility,” said Brian Mittendorf, chair of the accounting department at Fisher and the Fisher Designated Professorship in Accounting.

The use of data and analytics is everywhere, and the Nationwide Center for Advanced Customer Insights has a decade-long pedigree as a leader and is a strategic link between Nationwide and The Ohio State University — not to mention a launching pad for some of the university’s brightest students.

Echoing a broader university-wide commitment to enhancing career connections around the world, Fisher College of Business was represented at the third-annual American Universities’ China Association (AUCA) Career Fair, which was held in Shanghai during the summer of 2018.

As the 2018 recipient of Fisher’s Alumni Award for Professional Achievement, Eric L. Lenard, CMA, CFM (BSBA '97, MBA '97) has demonstrated outstanding achievement in business, civic involvement and service to the college. He shares a little bit about his time at Fisher and why it is so special.

“As shoppers we are often in a hurry, so much so that we might not even be aware of how quickly we make a decision. That’s where clear labeling can help,” said Rebecca Walker Reczek, professor of marketing at Ohio State University. “Without it you’d need to research each product and the time can add up.”

That price point and several other factors should make the new prescription eyewear a huge success, said Deborah Mitchell, a professor of marketing at Ohio State University’s Fisher College of Business.

Amy Sheneman, assistant professor of accounting and management information systems at Fisher, has been recognized for her contributions to accounting education through research.

Harvesting gains from digital money by giving some of it away can be better for donors than the nonprofits they support, writes Brian Mittendorf, chair of Department of Accounting and MIS and the Fisher Designated Professorship in Accounting, and his colleague.

Two years after partnering to create a program designed to empower local business owners, Fisher College of Business and Columbus City Council are celebrating the launch of the program’s first success — Mod Squad, a handyman service for the central Ohio community.

“Our food chain, our supply chain our just-in-time manufacturing approach doesn’t lead us to allow a lot of room for error,” said Phil Renaud, executive director at the Risk Institute. “So, if you don’t have the resilience approach to business then you will lose most likely market share. [Customers] will go elsewhere and it won’t take very long for that to happen.”

Rebuilding Together was one of the two small and minority-owned establishments that took part in a city-funded Ohio State University pilot for a program called C-Biz. Students at the school's Center for Innovation and Entrepreneurship did a marketing study.

The idea for the innovation center grew out of a conversation with Ohio State's Paul Reeder. Before the center, Ortiz and Redd would often post up at Mission Coffee Co. in Short North to work. When Reeder saw the duo’s coffee cups during a meeting, he said the ecosystem needed a place like Mission – where people felt comfortable sharing their ideas and collaborating.

Ohio State and City of Columbus help launch Mod Squad, new handyman service. Mod Squad is a product of the C-Biz program. Launched in 2016, C-Biz is a partnership between Columbus City Council and Ohio State and Fisher designed to connect established, small and minority-owned businesses with students who can provide consulting and analytical services.

“This is a continuation of long-term trends for the NRA,” said Brian Mittendorf, chair of the accounting department and the Fisher Designated Professorship in Accounting. “Revenues are down across the board, and the expenses aren’t down enough to cover it.”

Dadrien Barnes (MBA ’17) began his career working in financial accounting. Although he was good at his job and could have easily continued working at a U.S. Department of Energy nuclear power facility near his native city of Knoxville, Tennessee, he realized he was ready for a change.

For as long as he can remember, Brendan St. John (BSBA ’90) has had a deep connection with The Ohio State University. Growing up in the Columbus suburb of Westerville, his earliest memories include his Buckeyes football jerseys and selling soft drinks at Ohio State football games during his elementary school years. In fact, his connection to the university is so strong, it’s part of his identity — starting with his surname: St. John. 

Roy Hall, a former Ohio State wide receiver, who earned a Fisher College of Business degree in marketing and even had a few years of NFL experience to his credit, could have availed himself of the many opportunities that await a former Buckeye, but that kind of success didn’t interest him.

The innovation center trend began in technology-based industries, but is expanding as companies increasingly face “next generation consumer needs,” says Aravind Chandrasekaran, associate professor of operations and associate director of the Center for Operational Excellence at Ohio State University’s Fisher College of Business. 

Research by Elliot Bendoly, a distinguished professor in the department of management sciences at Fisher and his colleague was aimed at managers seeking to improve productivity in the workplace. "Our minds are simply not wired to simultaneously perform two intricate tasks," the authors wrote.

Do top Indian companies hire professional CEOs on the basis of caste or religion? And does it matter for financial performance? Anil Makhija, dean and John W. Berry, Sr. Chair in Business, and his colleague Naga Lakshmi Damaraju offer some surprising insights on these important questions.

“What we are really witnessing is an eclipse not of public corporations, but of the public markets as the place where young successful American companies seek their funding,” says a recent study by René Stulz, the Everett D. Reese Chair of Banking & Monetary Economics at Fisher, and his colleagues.

The Fisher community welcomed the newest faces to campus, as new and first-year students participated in the college’s 2018 Convocation ceremony. The annual event served as an introduction to the Fisher experience while also celebrating the talent and diversity of the incoming class.

“As shoppers we are often in a hurry, so much so that we might not even be aware of how quickly we make a decision. That’s where clear labeling can help,” said Rebecca Walker Reczek, professor of marketing at Fisher. “Without it you’d need to research each product and the time can add up.”

The Risk Institute at the Ohio State University has been doing research on distracted driving for more than a year now. The top distractions may not be what you think.

Curtis Haugtvedt, associate professor of marketing at Fisher, joins All Sides with Ann Fisher to discuss corporate activism and Nike's new “Just Do It” campaign, which features a former NFL player known for taking a knee during pregame performances of the national anthem to protesting racial injustice.