Registration Discount: Managing the Total Customer Experience
Newer and more extensive means of communication are transforming the way companies interact with their customers. It’s critical to manage these multiple touch points to provide a seamless, interactive experience. Managing the Total Customer Experience provides the strategy and framework necessary to effectively manage, build and sustain a brand.
Participants get an overview of the various communication channels: online, digital, direct, brick and mortar, advertising and customer service, while simultaneously seeing how effective operational execution and strategic talent development supports a seamless customer experience that enhances the bottom line.
For more program details please visit our Fisher webpage: Managing the Total Customer Experience
|Fisher College of Business
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144