Registration Discount: Managing the Total Customer Experience

Published: 2012-07-26

Newer and more extensive means of communication are transforming the way companies interact with their customers. It’s critical to manage these multiple touch points to provide a seamless, interactive experience.  Managing the Total Customer Experience provides the strategy and framework necessary to effectively manage, build and sustain a brand.

Participants get an overview of the various communication channels: online, digital, direct, brick and mortar, advertising and customer service, while simultaneously seeing how effective operational execution and strategic talent development supports a seamless customer experience that enhances the bottom line.


For more program details please visit our Fisher webpage:  Managing the Total Customer Experience

Beth Miller
Program Manager

Phone: 614.292.8575
Fax: 614.292.6644
Fisher College of Business
Executive Education
110 Pfahl Hall
280 W. Woodruff Ave.
Columbus, OH 43210-1144