Industry Immersion Program
Experience that sets you apart.
The Industry Immersion Program is a semester-long experience that gives students unparalleled access to real companies, real challenges and real expertise, allowing students to dive into an industry of interest through experiential learning, industry connections and faculty-led expertise.
Rising juniors and seniors of all majors can choose from eight dynamic industry experiences, with four being offered in either the fall or spring semester each year. Students develop the skills, confidence and experience to thrive in today’s business landscape.
- Receive a certificate of completion that showcases your industry immersion experience.
- Earn academic credit while applying classroom learning to real-world business challenges.
- Engage with industry executives and professionals, building meaningful connections that support your career goals.
- Develop practical business experience through hands-on, project-based work.
The Consulting immersion program allowed me to use concepts learned in class to work on hands-on projects. In these projects, I gained real-world experience by finding unique solutions to problems companies face and presenting the solutions to the executives. I used my experience in the program to secure a full-time job in consulting after graduation.
Jared Yee
BSBA '2021
Autumn experiences
Business Analytics
Explore how data drives business decisions across industries. This experience introduces students to core analytics concepts, tools and techniques used to collect, model and interpret data, while developing skills in visualization, project management and executive-level presentation.
Instructor: Ralph Greco
Consulting
Gain an inside look at the consulting profession and how advisors help organizations solve complex business challenges. Students learn the client engagement process, develop research-driven solutions and refine presentation and communication skills applicable across industries.
Instructor: Marcie Merriman
Consumer Packaged Goods
Discover how some of the world’s most recognizable brands are built and sustained. This experience highlights the cross-functional nature of the CPG industry, with a focus on strategy, marketing, innovation, supply chain and the growing role of eCommerce.
Instructor: Jon Quinn
Retail
Take a comprehensive look at the retail industry from product development through the consumer experience. This experience examines how businesses design, source, market and deliver products while adapting to evolving customer expectations and retail innovation.
Instructor: Steve DeNunzio
Spring experiences
Aviation
Explore the business operations that power the global aviation industry. This experience introduces students to key aspects of airport management, airline operations, aviation safety and regulatory environments, while highlighting the strategic and logistical complexities of this fast-moving field. Students gain exposure to real-world applications through industry partnerships, hands-on learning and engagement with aviation-focused organizations.
Business of Sports
Examine the strategic and operational decisions behind today’s sports organizations. Students explore how teams and sports enterprises use analytics, marketing, sales and event management to drive performance, efficiency and fan engagement.
FinTech
Explore the technologies reshaping financial services and insurance. Students gain exposure to key fintech concepts and applications while working with companies on real projects involving digital payments, blockchain, artificial intelligence, investing platforms and emerging financial technologies.
Sustainability of Business
Examine how organizations address environmental and social challenges while remaining competitive. Students explore strategies for managing risk and opportunity related to climate change, resource use and long-term business resilience.
The application window for autumn 2026 has closed. Check back soon for the spring 2027 application window to open.
To be eligible for this program, applicants must have:
- 60+ credit hours by end of the semester applying and
- a minimum cumulative 3.0 grade point average.