Behavioral Research Lab
The Behavioral Research Lab space is located on the third floor of Mason Hall and is available to faculty and doctoral students within the Fisher College of Business to conduct academic research studies.
Only research studies that have approval from the OSU Institutional Review Board (IRB) and are directly connected to a faculty member at the Fisher College of Business can be conducted in the lab space. Please contact Julie Ryan with any inquiries regarding the lab space.
Welcome to the MREP Research Study Program!
For students currently enrolled in M&L 3150 (Foundations of Marketing) or M&L 3250 (Principles of Marketing) participation in research studies is a requirement. For detailed information on the credit options for this assignment, click each of the boxes below:
Paper due date for the Fall Semester is Wed. Nov. 20, 2024. You may turn your papers in directly to Julie Ryan at ryan.1010@osu.edu and any point up through deadline.
Approved Articles for the MREP Paper Requirement
- Emotional Energy: When Customer Interactions Energize Service Employees Julian Cayla and Brigitte Auriacombie
- Neural Signals of Video Advertisement Liking: Insights into Psychological Processes and Their Temporal Dynamics Hang-Yee Chan , Maarten A.S. Boksem, Vinod Venkatraman, Roeland C. Dietvorst, Christin Scholz, Khoi Vo, Emily B. Falk, and Ale Smidts
- Response Aggregation to Obtain Truthful Answers to Sensitive Questions: Estimating the Prevalence of Illegal Purchases of Prescription Drugs Marco Gregori , Martijn G. De Jong, and Rik Pieters
- Buying Future Endorsements from Prospective Influencers on User-Generated Content Platforms Andreas Lanz , Jacob Goldenberg, Daniel Shapira, and Florian Stahl
- Is It as Bad as It Looks? Judgments of Quantitative Scores Depend on Their Presentation Format Christophe Lembregts , Jeroen Schepers, and Arne De Keyser
- liu-et-al-2023-favorite-possessions-protect-subjective-well-being-under-income-inequality.pdfJingshi (Joyce) Liu, Amy N. Dalton, and Anirban Mukhopadhyay
- Production Enjoyment Asymmetrically Impacts Buyers’ Willingness to Pay and Sellers’ Willingness to Charge Anna Paley , Robert W. Smith , Jacob D. Teeny, and Daniel M. Zane
- Correcting Regressor-Endogeneity Bias via Instrument-Free Joint Estimation Using Semiparametric Odds Ratio Models Yi Qian and Hui Xie
- Cause-Related Marketing as Sales Promotion Christina Schamp, Mark Heitmann, Yuri Peers , and Peter S.H. Leeflang
- Intersectionality in Marketing: A Paradigm for Understanding Understudied Consumers Esther Uduehi, Julian K. Saint Clair , and Rowena Crabbe
To access the articles that are not open access:
- Go to: OSU Library website
- Under the Articles tab, enter the full name of the article.
- Locate the article you are looking for and click on "View Full Text".
- Follow the link to the publisher website to access the article.
- Note that if you are NOT on campus, you will need to sign in with your name.# to be able to access the articles.
Curious how your participation helps? Check out some of these publications from our sessions!
Should companies use unconventional spellings for products? It isn't always klear.
The Wall Street Journal | April 15, 2023
Rebecca Walker Reczek | Berry Chair of New Technologies in Marketing, Marketing and Logistics
Viewing Leisure as Wasteful Undermines Enjoyment Journal of Experimental Social Psychology Tonietto, Gabriela N., Selin A. Malkoc, Rebecca Walker Reczek, Michael I. Norton (2021) | Professor, Marketing and Logistics
Good things happen when leaders reflect on their mistakes Ohio State News | January 26, 2023 Jasmine Hu Management and Human Resources
What students are saying about earning MREP credit by participating in studies
I found the study to be fun and interactive. It was interesting to see some of the advertising techniques that we learned in class in real life!
Lauren T
The lab was very easy to access and really simple to sign up for. The lab was easy to follow along with and the content associated with this lab didn't require any preparation. I had no issues finding the lab and enjoyed the overall experience of participating in the MREP.
Lauren D
I had fun participating. It was an interesting sort of quiz you might find yourself doing online if you are bored for fun. It activates your brain for a short, interactive experience.
Sam D
Skip the credits all together and be a part of the research action instead. Become a Behavioral Lab Research Assistant and receive your MREP credits in full. Contact Julie Ryan (contact info below) for more info!
Behavioral Lab Staff
Julie Ryan
Lab Manager
ryan.1010@osu.edu
Dr. Selin Malkoc
Lab Faculty Director
Department: Marketing & Logistics
Jason Gilliland
Lab Assistant
gilliland.175@osu.edu
Dr. Robert Lount
Lab Faculty Director
Department: Management & Human Resources
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