Jesse Walker studies consumer behavior. He’s interested in how normal judgment processes can be hijacked by the social environment to create predictable biases in consumer decision making. His work on biased judgment and consumer well-being has appeared in numerous journals including in The Journal of MarketingThe Proceedings of the National Academy of SciencesPersonality and Social Psychology Bulletin, and The Journal of Personality and Social Psychology.

He received his PhD in social psychology from Cornell University in 2019. Prior to graduate school, he spent nine years touring the world with his band, the Flobots, and three years as a Senior Pricing Analyst with Safeco Insurance Company.

His research has been covered by media outlets including The New York Times, The Wall Street Journal, The Washington PostNational GeographicThe Huffington Post,, Business Insider, Marketwatch, Fast Company, CNBC, and Science Daily.



  • BUSML 4201 - Consumer Behavior

    Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250, AcctMIS 2200, 2300, BusOBA 2320, and 2321; and BusMHR 2291 or 2292.

  • BUSML 8253 - Recent Advancements in Marketing Research

    Provide students with exposure to leading marketing scholars and their most current research and give them an opportunity to critically evaluate it. Prereq: Doct standing in BusAdm, or permission of instructor. Repeatable to a maximum of 9 cr hrs or 6 completions.

  • BUSML 7202 - Consumer Behavior

    Development of the consumer decision process and its application to marketing strategy decisions. Prereq: 6250 or MBA 6252 or 6253.