Jesse Walker studies consumer behavior. He’s interested in how normal judgment processes can be hijacked by the social environment to create predictable biases in consumer decision making. His work on biased judgment and consumer well-being has appeared in The Proceedings of the National Academy of Sciences, The Journal of Experimental Social Psychology, Personality and Social Psychology Bulletin, Emotion, and The Journal of Personality and Social Psychology.
He received his PhD in social psychology from Cornell University in 2019. Prior to graduate school, he spent nine years touring the world with his band, the Flobots, and three years as a Senior Pricing Analyst with Safeco Insurance Company.
His research has been covered by numerous media outlets including The New York Times, The Washington Post, National Geographic, The Huffington Post, ESPN.com, Business Insider, Marketwatch, CNBC, and Science Daily.