Jesse Walker studies consumer behavior. He’s interested in how normal judgment processes can be hijacked by the social environment to create predictable biases in consumer decision making. His work on biased judgment and consumer well-being has appeared in The Proceedings of the National Academy of Sciences, The Journal of Experimental Social PsychologyPersonality and Social Psychology BulletinEmotion, and The Journal of Personality and Social Psychology.

He received his PhD in social psychology from Cornell University in 2019. Prior to graduate school, he spent nine years touring the world with his band, the Flobots, and three years as a Senior Pricing Analyst with Safeco Insurance Company.

His research has been covered in numerous media outlets including The New York Times, The Washington Post, The Huffington Post,, Business Insider, Marketwatch, CNBC, and Science Daily.



  • BUSML 4201 - Consumer Behavior

    Examines how and why people behave as consumers. Its goals are to provide an understanding of consumer behavior and to provide experience in the application of this knowledge to marketing management and social policy decision making. Prereq: 3250 (650), and AcctMIS 2200 (211), 2300 (212), and BusMGT 2320 (330), 2321 (331); and BusMHR 2291 or 2292 (BusADM 499.01). Not open to students with credit for 750.